BOULDER, Colorado, Nov. 12 -- The University of Colorado Boulder Leeds School of Business issued the following Q&A on Nov. 11, 2025, with Ying Zeng, assistant professor of marketing: * * * Use AI to shop smarter--not spend more--this holiday season Artificial intelligence is changing how people shop--helping consumers find gifts faster, compare prices and even interact with livestream hosts selling products in real time. But these tools can also amplify biases and encourage impulse spending i  more