Businesses
Here's a look at documents from U.S. and international businesses
Featured Stories
VHB to Support the Revitalization of Connecticut Riverfront
WATERTOWN, Massachusetts, Nov. 26 [Category: BizEngineering] -- Vanasse Hangen Brustlin Inc., a provider of transportation planning, engineering, design, land development and environmental services, posted the following news:
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VHB to Support the Revitalization of Connecticut Riverfront
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VHB will partner with the City of Middletown to restore and revitalize the Connecticut Riverfront. Supported by a $12 million Community Investment Fund 2030 (CIF) grant, this ambitious project will reconnect the community to the river, convert underused and contaminated sites into vibrant public spaces,
... Show Full Article
WATERTOWN, Massachusetts, Nov. 26 [Category: BizEngineering] -- Vanasse Hangen Brustlin Inc., a provider of transportation planning, engineering, design, land development and environmental services, posted the following news:
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VHB to Support the Revitalization of Connecticut Riverfront
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VHB will partner with the City of Middletown to restore and revitalize the Connecticut Riverfront. Supported by a $12 million Community Investment Fund 2030 (CIF) grant, this ambitious project will reconnect the community to the river, convert underused and contaminated sites into vibrant public spaces,and advance Middletown's "Return to the Riverbend" Master Plan.
Project Highlights:
* New pedestrian and bike pathways for safe, accessible riverfront enjoyment
* Riverbank stabilization and environmental remediation to protect natural resources
* Creation of a pedestrian bridge over Route 9 to link downtown Middletown with the waterfront
* Innovative design and inclusive engagement to confirm the project reflects community and developer interest
VHB's CT Director of Environmental Services Amy Vaillancourt will support the City in all technical project aspects, including preparing specifications, cost estimates, and assisting with contractor bidding and permitting. Acting as a bridge between the City, community, and private sector, VHB will leverage technical knowledge, inclusive engagement, and innovative design to transform key properties into thriving assets that celebrate Middletown's riverfront heritage and future potential.
Amy's work with Middletown's riverfront spans nearly 30 years, beginning with the City's first ever Environmental Protection Agency (EPA) brownfield pilot grant in 1995. Over the years, Amy helped secure more than $15 million in grant funding for riverfront revitalization.
"As a longtime resident of Middletown, seeing this project come to fruition has been so rewarding," said Amy. "VHB has been involved in reviving Middletown's riverfront for many years, from securing community investment grant funding to volunteering at the Connecticut River Conservancy's annual Source to Sea Cleanup. We're proud to play a role in this restoration effort, which will provide numerous community benefits for years to come."
The "Return to the Riverbend" campaign presents an inspired and achievable vision for the transformation of the City's riverfront into a vibrant extension of downtown to be enjoyed by all Middletown residents. The plan guides future growth and development of the riverfront, including recommendations for future land use, flood protection, transportation improvements, and community benefits.
Read how VHB brings our holistic approach and comprehensive services to create safe, accessible, and connected waterfronts.
Interested in joining our team? Our Wethersfield office is hiring a Senior Environmental Scientist! Learn more and apply now.
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Original text here: https://www.vhb.com/news/vhb-supports-middletown-riverfront/
Radisson Hotel Group Launches Prize by Radisson in Bergen - A Fresh Lifestyle Experience for the Nordics
MINNETONKA, Minnesota, Nov. 26 -- Rezidor Hotel Group issued the following news release:
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Radisson Hotel Group Launches Prize by Radisson in Bergen - A Fresh Lifestyle Experience for the Nordics
Radisson Hotel Group proudly introduces its vibrant lifestyle brand, Prize by Radisson, to the Nordic region with two exciting openings in Bergen. The milestone expands the Group's footprint to five distinctive properties in one of Norway's most scenic destinations, redefining how guests experience the UNESCO World Heritage City.
The brand-new Prize by Radisson, Solheimsviken Bergen, opens only
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MINNETONKA, Minnesota, Nov. 26 -- Rezidor Hotel Group issued the following news release:
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Radisson Hotel Group Launches Prize by Radisson in Bergen - A Fresh Lifestyle Experience for the Nordics
Radisson Hotel Group proudly introduces its vibrant lifestyle brand, Prize by Radisson, to the Nordic region with two exciting openings in Bergen. The milestone expands the Group's footprint to five distinctive properties in one of Norway's most scenic destinations, redefining how guests experience the UNESCO World Heritage City.
The brand-new Prize by Radisson, Solheimsviken Bergen, opens onlytwo kilometers from Bergen's vibrant city center. Featuring 217 stylish rooms, a welcoming restaurant, a chic rooftop terrace and versatile event spaces, the hotel offers panoramic views that set the stage for a memorable stay.
Guests can indulge at Bergtatt restaurant and bar, where cozy elegance meets spectacular scenery serving delicious dishes. Guests can head up to the 6th floor conservatory or the rooftop terrace and elevate their dining experience with a curated selection of cocktails, beers, and fine wines.
In the heart of the city, Prize by Radisson, Xhibition Bergen City offers 55 modern rooms within the Xhibition shopping center. Its central location places guests only minutes away from Grieghallen -- Bergen's renowned cultural and congress venue which is home to the Bergen Philharmonic Orchestra and plays host to more than 150,000 visitors annually.
Both hotels provide convenient access to public transportation, retail areas, corporate districts, and Bergen's top attractions.
"We are thrilled to open Nordics' first two Prize by Radisson hotels here in Bergen. Our aim is to give our guests vibrant, authentic, and inspiring hospitality experiences, right in the middle of our beautiful city", says Maud Haldorsen, Cluster General Manager for Prize by Radisson, Solheimsviken Bergen and Prize by Radisson, Xhibition Bergen City.
UNESCO World Heritage City
Surrounded by majestic mountains and stunning fjords, Bergen is a UNESCO World Heritage City known for its captivating blend of history, culture, and nature. From the colorful wooden facades of Bryggen, the city's historic wharf where Radisson Blu Royal Hotel, Bergen, is located, to the Floibanen funicular, which climbs to panoramic views from Mount Floyen, Bergen perfectly balances its historic charm with modern vitality.
As one of Norway's most beloved destinations, Bergen offers an ideal backdrop for the continued growth of Radisson Hotel Group in the region. It is a destination where the outdoors and urban sophistication blend seamlessly. The launch of Prize by Radisson introduces a dynamic, design-forward, and experience-driven hospitality concept that reflects the city's spirited character.
Radisson Hotel Group's lifestyle midscale brand has entered the Nordics
Prize By Radisson is a new generation of centrally located lifestyle led properties. Its eclectic character combines comfortable accommodation in an informal setting with a service culture that feels personal and authentic. Guests are welcomed like friends with unique energy felt throughout, from colorful design touches to relaxed social spaces.
Prize by Radisson properties offer a lifestyle midscale experience with a unique personality, at the investment cost of an economy hotel. The compelling design proposition brand is suitable for new-builds and conversions with high GOP margins (+50%) and a lean operating model.
Radisson Hotel Group is the leading international hotel group in the Nordics and is represented with Radisson Collection, Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson across the region. Radisson Hotel Group has more than 50 hotels in operation and under development in the Nordic region.
For more information and to book, click here (https://www.radissonhotels.com/en-us/hotels/prize-by-radisson-solheimsviken-bergen) and here (https://www.radissonhotels.com/en-us/hotels/prize-by-radisson-xhibition-bergen-city/rooms).
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Original text here: https://www.radissonhotels.com/en-us/corporate/media/press-releases/Radisson-Hotel-Group-Launches-Prize-by-Radisson-in-Bergen-A-Fresh-Lifestyle-Experience-for-the-Nordics
[Category: BizTravel]
Kodak to Feature Advanced Print and Packaging Solutions at PAMEX 2026
ROCHESTER, New York, Nov. 26 -- Kodak issued the following news release on Nov. 25, 2025:
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Kodak to Feature Advanced Print and Packaging Solutions at PAMEX 2026
Kodak will participate in PAMEX 2026, India's premier exhibition for print and packaging professionals. From January 27-30, 2026, attendees can visit Kodak at Stall M41, Hall 1, where they can learn about Kodak's latest innovations designed to help printers achieve higher productivity, sustainability, and profitability.
Kodak will spotlight its advanced prepress technologies, including computer-to-plate (CTP) solutions and KODAK
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ROCHESTER, New York, Nov. 26 -- Kodak issued the following news release on Nov. 25, 2025:
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Kodak to Feature Advanced Print and Packaging Solutions at PAMEX 2026
Kodak will participate in PAMEX 2026, India's premier exhibition for print and packaging professionals. From January 27-30, 2026, attendees can visit Kodak at Stall M41, Hall 1, where they can learn about Kodak's latest innovations designed to help printers achieve higher productivity, sustainability, and profitability.
Kodak will spotlight its advanced prepress technologies, including computer-to-plate (CTP) solutions and KODAKSONORA Process Free Plates, focusing on how these innovations empower printers to streamline workflows, enhance quality, and reduce environmental impact. At the booth, Kodak will also conduct presentations of the KODAK PRINERGY Platform tailored to customer requests and requirements. PRINERGY offers advanced automation and cloud-enabled capabilities to simplify production, integrate seamlessly with existing processes, and deliver consistent quality across analog and digital print.
In addition, samples produced on Kodak's Inkjet Imprinting Systems will be showcased at the booth. These samples demonstrate the exceptional print quality, vibrant color reproduction, and versatility that Kodak's inkjet technology delivers across a wide range of applications from commercial print to packaging. Visitors will have the opportunity to see firsthand how Kodak's inkjet solutions can help them expand their offerings and meet evolving customer demands.
"The solutions we're featuring at PAMEX 2026 demonstrate Kodak's commitment to innovation and customer success. We look forward to helping print professionals unlock new efficiencies and opportunities," said Bhalchandra Nikumb, Kodak Print Solutions Sales Director, India.
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About Kodak
Kodak (NYSE: KODK) is a leading global manufacturer focused on commercial print and advanced materials & chemicals. With 79,000 worldwide patents earned over 130 years of R&D, we believe in the power of technology and science to enhance what the world sees and creates. Our innovative, award-winning products, combined with our customer-first approach, make us the partner of choice for commercial printers worldwide. Kodak is committed to environmental stewardship, including industry leadership in developing sustainable solutions for print. For additional information on Kodak, visit us at Kodak.com or follow us on LinkedIn Kodak Print.
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About PAMEX:
PAMEX is a major national event held once every two years, bringing together leading industry professionals and showcasing the latest advancements in print and packaging technology. It serves as a hub for innovation, networking, and knowledge sharing across the entire print ecosystem.
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Original text here: https://www.kodak.com/en/company/press-release/pamex-2026/
[Category: BizPhotography/Optical Equipment]
HPE Delivers Olivia, Norway's Most Powerful Supercomputer to Accelerate National Research and AI Innovation
SPRING, Texas, Nov. 26 -- Hewlett Packard Enterprise, an information technology company, issued the following news release:
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HPE delivers Olivia, Norway's most powerful supercomputer to accelerate national research and AI Innovation
In collaboration with Sigma2 and Lefdal Mine Datacenter, Norway's underground data center combines renewable energy and liquid cooling to deliver energy efficient AI
In this article
* HPE announced the successful delivery of Olivia, Norway's most powerful supercomputer.
* The supercomputer is powered by Norway's renewable energy, combining energy efficiency
... Show Full Article
SPRING, Texas, Nov. 26 -- Hewlett Packard Enterprise, an information technology company, issued the following news release:
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HPE delivers Olivia, Norway's most powerful supercomputer to accelerate national research and AI Innovation
In collaboration with Sigma2 and Lefdal Mine Datacenter, Norway's underground data center combines renewable energy and liquid cooling to deliver energy efficient AI
In this article
* HPE announced the successful delivery of Olivia, Norway's most powerful supercomputer.
* The supercomputer is powered by Norway's renewable energy, combining energy efficiencyand performance to support national research and innovation.
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Norway - November 25, 2025 - HPE (NYSE: HPE) today announced the successful delivery of Olivia, Norway's most powerful supercomputer. Installed at the Lefdal Mine Data Center, Olivia represents a major leap forward for Norway's high performance computing (HPC), artificial intelligence (AI), and digital sovereignty. Powered by Norway's renewable energy, the system combines performance and energy efficiency to support national research and innovation.
This investment aligns with Norway's national strategy for Artificial Intelligence, with the Research Council recommending NOK 3.4 billion ($340 million) in HPC and AI funding over five years to secure expertise, readiness, and security.
Built on HPE Cray EX Supercomputing EX4000 and featuring 504 AMD Turin CPUs, 304 NVIDIA Grace Hopper Superchips - which each combine an NVIDIA Grace CPU with an NVIDIA Hopper GPU using NVLink-C2C to accelerate giant-scale AI and HPC - 5.3 petabytes of HPE's Lustre Storage and HPE Slingshot interconnect, the system delivers a 1600% increase in Norway's national compute capacity while reducing power consumption by 30% compared to its predecessor, Betzy. As of November 2025, Olivia is ranked No. 134 on the list of the world's most powerful supercomputers.
"Olivia represents a significant advancement in Norway's national compute capabilities," said Kristen Ottestad, Sales Director and Signatory for HPE Norway. "By integrating HPE's HPC and AI expertise with AMD CPUs and NVIDIA Superchips that combine NVIDIA CPUs with NVIDIA GPUs to deliver exceptional computing power and energy efficiency, the system delivers scalable performance for AI and scientific workloads, supporting Norway's strategic goals in research, innovation, and AI."
Energy-Efficient Supercomputing in Norway
Installed in the Lefdal Mine Data Center, Olivia exemplifies a new generation of supercomputing infrastructure designed with energy efficiency at its core. Leveraging Norway's renewable energy and the unique architecture of the mine, the system operates with minimal environmental impact, reducing carbon emissions and with future plans to reuse that heat to provide warm water for local salmon farms.
Real-World Impact: Accelerating Hydropower Innovation with Olivia
In Norway's dynamic energy market, where weather-dependent renewables pose new planning challenges, hydropower remains a critical stabilising force. The SINTEF GoHydro project leveraged Olivia's advanced architecture to dramatically improve energy planning, achieving a 25% boost simply by utilising shared NVIDIA GPU memory. Simulations of hydropower production saw speedups of up to 50x for smaller models and up to 200x for larger ones, enabling faster, more accurate decision-making for producers balancing profitability and regulatory obligations.
"Olivia marks a new chapter for Norwegian research. By combining cutting-edge performance with the unique energy efficiency of the Lefdal Mine Data Center, we're not only accelerating scientific discovery, we're doing so responsibly." said Helge Stranden, Senior Advisor HPC & Storage, Sigma2. "This system empowers researchers across disciplines to tackle global challenges with sustainable supercomputing at their fingertips."
Olivia will be available to researchers nationwide, regardless of institutional affiliation, ensuring equitable access to AI and compute resources. From climate modelling and marine science to health and language AI, Olivia empowers Norwegian researchers to tackle complex scientific challenges.
Sigma2's deployment of Olivia will provide support for national research ambitions and AI innovation. Olivia joins a cohort of supercomputing systems delivered to European organizations, including LUMI (Finland), Alps (Switzerland), and Blue Lion (Germany), supporting national research ambitions and AI innovation through secure, energy-optimised infrastructure.
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Original text here: https://www.hpe.com/us/en/newsroom/press-release/2025/11/hpe-delivers-olivia-norways-most-powerful-supercomputer-to-accelerate-national-research-and-ai-innovation.html
[Category: BizComputer Technology]
HPE Awarded $931M Other Transaction Agreement to Modernize DISA Datacenter
SPRING, Texas, Nov. 26 -- Hewlett Packard Enterprise, an information technology company, issued the following news release:
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HPE awarded $931M other transaction agreement to modernize DISA datacenter
Defense Information Systems Agency has chosen HPE for 10-year period of performance for a distributed hybrid multi-cloud solution to modernize their data centers.
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HOUSTON--Nov. 24, 2025- HPE (NYSE: HPE) announced that the Defense Information Systems Agency, a combat support agency of the Department of War, has awarded HPE with Production Other Transaction Authority, a 10-year period of
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SPRING, Texas, Nov. 26 -- Hewlett Packard Enterprise, an information technology company, issued the following news release:
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HPE awarded $931M other transaction agreement to modernize DISA datacenter
Defense Information Systems Agency has chosen HPE for 10-year period of performance for a distributed hybrid multi-cloud solution to modernize their data centers.
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HOUSTON--Nov. 24, 2025- HPE (NYSE: HPE) announced that the Defense Information Systems Agency, a combat support agency of the Department of War, has awarded HPE with Production Other Transaction Authority, a 10-year period ofperformance worth life cycle value of $931 million, for a distributed hybrid multi-cloud solution to modernize their data centers.
This modernization effort will transform DISA data centers and aims to provide next-generation digital and artificial intelligence services that will help deliver mission-critical outcomes for warfighters at the speed required by real-time, global operations. HPE will deploy HPE Private Cloud Enterprise using GreenLake, establishing a secure, National Institute of Standards and Technology-compliant cloud environment with on-premises and air-gapped management.
GreenLake will simplify management of DISA's IT resources across public and private clouds through a unified, hybrid multi-cloud platform, ensuring a secure experience. This production deployment builds upon HPE's successful completion of a prototype that began in 2024.
"We've built GreenLake to deliver a secure, unified cloud experience, and we're honored that DISA has selected HPE to extend those capabilities to create a sovereign cloud tailored to the agency's mission-critical needs. With this secure hybrid, multi-cloud platform, DISA can deliver innovative, future-ready managed services to the agencies it supports that are operating across the globe," said Fidelma Russo, executive vice president and general manager of hybrid cloud and CTO, HPE.
Delivering a Sovereign, Secure Cloud for Global Operations
The deployment will enable DISA to scale and accelerate communications and application deployment, as well as benefit from enhanced AI and data analytics. The private cloud will support a wide range of services and workloads.
HPE Private Cloud Enterprise with on-premises and air-gapped management enables DISA to manage on-premises and commercial cloud services through a single hybrid cloud control plane capable of supporting multi-tenancy, virtual private clouds, and comprehensive data privacy and protection through a zero-trust architecture.
Unifying DISA IT with a single hybrid, multi-cloud experience
The modernization will consolidate DISA's J9 Hosting and Compute into a unified experience for infrastructure and services. The implementation of this effort aims to increase DISA's IT efficiencies and reduce costs and management complexity.
GreenLake will bring the agility, scalability, and automation of the public cloud experience together with the performance and security provided by an on-premises private cloud.
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About HPE
HPE (NYSE: HPE) is a leader in essential enterprise technology, bringing together the power of AI, cloud and networking to help organizations achieve more. As pioneers of possibility, our innovation and expertise advance the way people live and work. We empower our customers across industries to optimize operational performance, transform data into foresight, and maximize their impact. Unlock your boldest ambitions with HPE. Discover more at www.hpe.com.
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Original text here: https://www.hpe.com/us/en/newsroom/press-release/2025/11/hpe-awarded-931m-other-transaction-agreement-to-modernize-disa-datacenter.html
[Category: BizComputer Technology]
CrowdStrike Charlotte AI Achieves FedRAMP High Authorization to Transform Public Sector Defense With the Agentic SOC
AUSTIN, Texas, Nov. 26 -- CrowdStrike Inc., a cybersecurity platform for protecting areas of enterprise risk - endpoints and cloud workloads, identity and data, issued the following news on Nov. 25, 2025:
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CrowdStrike Charlotte AI Achieves FedRAMP High Authorization to Transform Public Sector Defense with the Agentic SOC
Agentic AI trained on the judgement of elite security analysts automates high-impact workflows to keep public sector defenders ahead of AI-accelerated threats
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CrowdStrike (NASDAQ: CRWD) today announced that CrowdStrike(R) Charlotte AI has achieved Federal Risk and Authorization
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AUSTIN, Texas, Nov. 26 -- CrowdStrike Inc., a cybersecurity platform for protecting areas of enterprise risk - endpoints and cloud workloads, identity and data, issued the following news on Nov. 25, 2025:
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CrowdStrike Charlotte AI Achieves FedRAMP High Authorization to Transform Public Sector Defense with the Agentic SOC
Agentic AI trained on the judgement of elite security analysts automates high-impact workflows to keep public sector defenders ahead of AI-accelerated threats
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CrowdStrike (NASDAQ: CRWD) today announced that CrowdStrike(R) Charlotte AI has achieved Federal Risk and AuthorizationManagement Program (FedRAMP) High Authorization. With this designation, CrowdStrike is transforming public sector defense for the AI era, automating the time-consuming tasks better suited for machines. Trained on the judgement of elite security analysts, Charlotte AI is now available to federal, state, and local agencies through the Falcon(R) platform in GovCloud, elevating defenders from alert handlers to orchestrators of the agentic SOC.
"Government agencies face some of the most advanced cyber threats in the world and demand the highest level of protection," said Michael Sentonas, president of CrowdStrike. "By bringing Charlotte AI to GovCloud, security teams can automate high-impact workflows with the expertise of the industry's best SOC operators, stopping sophisticated threats at the speed of AI with precision and control."
The public sector is under relentless attack, with adversaries weaponizing AI to accelerate every stage of the threat chain and collapse the defender's window to act. Trained on years of real-world decisions from Falcon(R) Complete and incident response engagements, Charlotte AI thinks, reasons, and acts like an elite analyst at machine speed, always under defender control. This flips time in defenders' favor, eliminating high-friction tasks and enabling analysts to focus on the strategic decisions that strengthen security.
Delivered through the FedRAMP-authorized Falcon platform, the first Charlotte AI capabilities available in GovCloud include:
* Detection Triage Agent: Triages security detections with over 98% accuracy1, eliminating more than 40 hours of manual work per week on average2 to scale SOC operations and accelerate response to the most critical threats.
* Charlotte AI Actions in Falcon Fusion SOAR: Enables analysts to use a drag-and-drop interface to embed AI reasoning into playbooks. For example, determining device containment based on company policies and generating tailored communications for executives, technical teams, and customers, with automatic translation for global reach.
The FedRAMP High Authorization validates that Charlotte AI meets FedRAMP's most rigorous security and compliance standards, providing data confidentiality, integrity, and availability across mission-critical U.S. government operations.
To learn more about Charlotte AI, visit here. To learn more about CrowdStrike's ongoing commitment to meeting the highest independent and government-led cybersecurity and information management standards, visit the CrowdStrike Compliance and Certification Page.
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About CrowdStrike
CrowdStrike (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world's most advanced cloud-native platform for protecting critical areas of enterprise risk - endpoints and cloud workloads, identity and data.
Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon(R) platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.
Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.
CrowdStrike: We stop breaches.
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Original text here: https://www.crowdstrike.com/en-us/press-releases/crowdstrike-charlotte-ai-achieves-fedramp-high-authorization-transforming-public-sector-defense-with-agentic-soc/
[Category: BizComputer Technology]
Adobe and Real Madrid Extend Partnership to Deliver AI and Agentic-Powered Personalized Experiences to 650M Global Fans
SAN JOSE, California, Nov. 26 -- Adobe Inc., a computer software company, issued the following news:
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Adobe and Real Madrid Extend Partnership to Deliver AI and Agentic-Powered Personalized Experiences to 650M Global Fans
* Real Madrid will use Adobe AI and agentic capabilities in Adobe GenStudio and Adobe Experience Platform to transform its content supply chain and scale personalized experiences for fans around the world.
*Adobe, as the Official Fan Experience and Creativity Partner, will also provide madridistas with new, quick and easy ways to create Real Madrid branded content and
... Show Full Article
SAN JOSE, California, Nov. 26 -- Adobe Inc., a computer software company, issued the following news:
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Adobe and Real Madrid Extend Partnership to Deliver AI and Agentic-Powered Personalized Experiences to 650M Global Fans
* Real Madrid will use Adobe AI and agentic capabilities in Adobe GenStudio and Adobe Experience Platform to transform its content supply chain and scale personalized experiences for fans around the world.
*Adobe, as the Official Fan Experience and Creativity Partner, will also provide madridistas with new, quick and easy ways to create Real Madrid branded content andshare their passion for the club using Adobe Express.
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Madrid, Spain - November 25, 2025 -- Adobe (Nasdaq: ADBE) and Real Madrid today announced an expanded global partnership that combines AI, creativity and marketing to deliver a new level of AI-powered fan experiences for more than 650 million passionate madridistas around the globe. The collaboration builds on a shared vision to bring fans closer to the action through personalization, deepening the bond between fans, players, and the team they love.
AI capabilities in Adobe Experience Platform and Adobe GenStudio, including GenStudio for Performance Marketing and Firefly Services, will enable Real Madrid to scale content production and deliver deeper, more personalized experiences for every fan, wherever they are. With Adobe Express, fans will also be able to share their passion for Real Madrid and its players with easy-to-use branded templates for posters, banners and social media content.
"At Real Madrid, we are constantly looking for new ways to connect with our devoted fans and make them feel part of our legendary club, wherever they are in the world," said Emilio Butragueno, Director of Institutional Relations at Real Madrid. "Our partnership with Adobe allows us to deliver more creative and personalized content to every madridista while empowering them to create and share their own stories."
"For the billions of fans around the world, football is about much more than just what happens on the pitch. The passion and stories from clubs, players and fans are what transform sport from competition to community, and from a ninety-minute match to a way of life," said Rachel Thornton, CMO, Enterprise at Adobe. "With the power of Adobe's AI and agentic technology, Real Madrid will be able to create and share more of those stories with its global fanbase, deepening the connection with every fan, in every country."
Scaling Content Creation and Personalization with Agentic AI
* Today's football fan expects more than match highlights. They want to feel part of their beloved club through content that feels local, relevant, and personal to them. They also want new ways to create and share their own stories with the global madridista community, celebrating their connection to the team in original and authentic ways.
* To scale its content creation capabilities and meet this demand, Real Madrid will use Adobe AI and agentic tools to create and deliver the high volume of content needed to engage fans across social channels, Real Madrid TV, and the club's app, while still maintaining a consistent brand look-and-feel and optimising content based on performance.
* Creating on-brand campaigns at scale with GenAI: Adobe GenStudio is the integrated solution that will enable Real Madrid to power its content supply chain with the latest advancements in AI. Applications within GenStudio, including GenStudio for Performance Marketing and Adobe Firefly Services, will enable Real Madrid to create, activate and optimize content for any platform or channel.
o GenStudio for Performance Marketing is a generative-AI first workflow application that automates complex marketing and creative processes that ensures consistency and brand integrity. It enables users to create compelling on-brand content, seamlessly activate to ad platforms and centralize performance metrics in a single application.
o Firefly Services streamlines the production of asset variants with generative AI and creative APIs automating repetitive, time consuming tasks and powering personalization at scale.
* Delivering AI-powered personalization to fans: New agentic capabilities powered by Adobe Experience Platform Agent Orchestrator will enable Real Madrid's marketing team to create, analyze, and optimize personalized customer journeys across its digital properties through conversational interfaces. Using Journey Agent, for example, marketers can quickly identify and resolve conflicts, detect points of abandonment in a journey and provide insights or recommendations to ensure each fan is served the right content on the right channel, at the right moment.
* Giving fans creative freedom: Today's fans don't just want to spectate from the sidelines. With exclusive Real Madrid templates in Adobe Express, fans will be able to easily design posters, banners, and social content in a few quick steps, sharing their passion for the club and the players who inspire them. This new creative platform turns spectators into storytellers, giving madridistas everywhere a chance to express their creativity and play their part in the club's global story.
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Original text here: https://news.adobe.com/news/2025/11/adobe-and-real-madrid-extend-partnership
[Category: BizComputer Technology]
