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UCLA Health: Personalized Support Program Improves Smoking Cessation for Cervical Cancer Survivors
LOS ANGELES, California, March 13 (TNSjou) -- The UCLA Health issued the following news release:
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Personalized support program improves smoking cessation for cervical cancer survivors
UCLA study shows program doubles quit rates for women and offers a cost-effective approach
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A new study led by UCLA researchers suggests that a personalized counseling program can significantly help women who have survived cervical precancer or cervical cancer to quit smoking -- and does so at a cost that researchers say represents good value for healthcare systems.
The findings (https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2846288),
... Show Full Article
LOS ANGELES, California, March 13 (TNSjou) -- The UCLA Health issued the following news release:
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Personalized support program improves smoking cessation for cervical cancer survivors
UCLA study shows program doubles quit rates for women and offers a cost-effective approach
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A new study led by UCLA researchers suggests that a personalized counseling program can significantly help women who have survived cervical precancer or cervical cancer to quit smoking -- and does so at a cost that researchers say represents good value for healthcare systems.
The findings (https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2846288),published in JAMA Network Open, show that the specialized program, called Motivation and Problem-Solving (MAPS), which combines standard nicotine replacement therapy with up to six individualized counseling sessions over a year, helped twice as many women quit smoking compared to women who had standard smoking cessation support.
"Smoking is a major risk factor for cancer recurrence and other health problems, so quitting is especially important for these survivors," said Tina Shih, PhD, director of the Cancer Health Economics Research Program at the UCLA Health Jonsson Comprehensive Cancer Center, and senior author of the study.
Cervical cancer survivors have some of the highest smoking rates among all cancer survivor groups. More than 30% continue to smoke after diagnosis, despite evidence that smoking increases the risk of recurrence, second cancers, reduced survival and poorer quality of life. Yet, many cervical cancer survivors struggle to quit.
"Many struggle with low motivation and confidence in quitting, stress and other triggers, and some do not realize how strongly smoking is linked to their cancer, which is why tailored support can make such a difference," said Shih, who is also a professor of Health Economics in the department of radiation oncology at the David Geffen School of Medicine at UCLA. "To date, there are very few programs designed specifically for them."
To determine whether more intensive support would improve quit rates and be worth the added cost for healthcare systems, researchers at UCLA and Moffitt Cancer Center conducted a randomized clinical trial involving 194 women with a history of cervical intraepithelial neoplasia or cervical cancer who were current smokers. All participants received 12 weeks of nicotine replacement therapy, including patches and lozenges. Half were assigned to standard treatment, which included self-help materials and a referral to a state quitline, while the other half also received up to six personalized MAPS counseling sessions over 12 months. These counseling sessions focus on motivation, coping with cravings, stress management, relapse prevention, and broader lifestyle support, including nutrition and physical activity.
After 12 months, 26.5% of women in the MAPS group had quit smoking, compared with 12.5% in the standard treatment group, more than double the quit rate. The team at UCLA evaluated the cost-effectiveness of smoking cessation interventions assessed in this trial and found that although MAPS cost more per participant than standard tobacco treatment, about $523 per person compared with $389 for standard care, the personalized counseling represented good value. At 12 months, MAPS cost approximately $921 for each additional person who quit smoking compared with standard treatment, a figure considered cost-effective relative to other smoking cessation programs for cancer patients. The probability that the program was cost-effective exceeded 90% at commonly accepted willingness-to-pay thresholds, suggesting that cancer centers and health systems could adopt the approach without substantial financial strain.
At 18 months, six months after counseling ended, quit rates declined in the MAPS group to 14.3%, compared with 12.5% in the standard treatment group. As a result, the incremental cost per quit increased to about $7,458. Researchers noted that women who were more engaged in the counseling sessions had even stronger and more sustained results.
Importantly, women who completed four or more counseling sessions, which is considered high engagement, had better outcomes and more favorable cost-effectiveness results than those who attended fewer sessions. Among these highly engaged participants, the cost per quit remained favorable even at 18 months.
"We found that the MAPS program not only helped more women quit, but did so at a cost that compares favorably with many other smoking cessation programs at cancer centers," said Shih. "The findings provide strong evidence that cancer centers that implement MAPS can achieve meaningful improvements in smoking cessation among cervical cancer survivors at a reasonable cost. However, more investment is needed to extend the duration of MAPS treatment and boost participant engagement to prevent relapse and sustain abstinence long-term."
The study's first author is Xiaoyu Liu, a PhD candidate at the Department of Health Policy and Management, UCLA Fielding School of Public Health.
The study was supported by a grant from the National Cancer Institute.
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Original text here: https://www.uclahealth.org/news/release/personalized-support-program-improves-smoking-cessation
[Category: Medical]
Research Shows U.S. Offshore Wind Could Drive $42 Billion Expansion in Domestic Steel Sector, Supporting 186,600 American Jobs
BALTIMORE, Maryland, March 13 (TNSrpt) -- The Oceantic Network, formerly the Business Network for Offshore Wind, issued the following news release:
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New Research Shows U.S. Offshore Wind Could Drive $42 Billion Expansion in Domestic Steel Sector, Supporting 186,600 American Jobs
Emerging research from Oceantic Network reveals that the continued buildout of U.S. offshore wind energy represents a transformational opportunity to expand the American steel industry, boost domestic fabrication capacity, and strengthen U.S. economic and energy security.
Five commercial-scale offshore wind projects
... Show Full Article
BALTIMORE, Maryland, March 13 (TNSrpt) -- The Oceantic Network, formerly the Business Network for Offshore Wind, issued the following news release:
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New Research Shows U.S. Offshore Wind Could Drive $42 Billion Expansion in Domestic Steel Sector, Supporting 186,600 American Jobs
Emerging research from Oceantic Network reveals that the continued buildout of U.S. offshore wind energy represents a transformational opportunity to expand the American steel industry, boost domestic fabrication capacity, and strengthen U.S. economic and energy security.
Five commercial-scale offshore wind projectscurrently under construction have already sparked tens of billions in domestic supply chain activity, supported thousands of jobs, and are poised to reduce electricity costs for American households. This new analysis shows that offshore wind development over the next two decades could generate $42 billion in demand for U.S. steel, including tower, foundation, and vessel components, supporting more than 186,000 American jobs across mills, fabrication yards, shipyards, and supplier industries. This potential growth comes as U.S. steel mills have already invested more than $3 billion in upgrades to expand plate steel production capacity in Kentucky, Ohio, and Texas, positioning American mills to meet up to 80% of domestic demand for offshore wind-grade steel.
"This research makes clear that offshore wind is not just an energy opportunity -- it is an American industrial strategy," said Liz Burdock, President & CEO of Oceantic Network. "By driving $42 billion in steel demand, a 22% increase from our nation's energy sector, offshore wind gives U.S. steel mills the long-term, predictable orders they need while strengthening our steelmaking base, revitalizing shipbuilding, and anchoring thousands of durable, family sustaining jobs in communities across the country. When we expand our offshore energy generation, we secure investments here at home, lower energy costs, enhance grid reliability, and ultimately improve the quality of life for all Americans. Offshore wind is proving that U.S. workers and U.S. manufacturers can lead the next chapter of our energy economy--if we choose to seize it."
Offshore wind is entering a pivotal phase of U.S. energy expansion. A growing fleet of domestic projects--combined with a 40-state U.S. supply chain--provides an unprecedented opportunity to rebuild industrial capacity, revitalize legacy steel communities, and reduce reliance on foreign energy and suppliers. The study shows that a homegrown offshore wind supply chain is no longer hypothetical--it exists and is laying the groundwork for rapid scaling.
The research quantifies steel demand for 70 GW of leased and proposed American offshore wind projects and matches that demand to existing and planned U.S. steel mill and fabrication infrastructure, identifying critical opportunities for policymakers and suppliers to capture long-term economic benefits. Rather than a dependence on overseas supply chains, steel mills in Kentucky and Ohio can drive new economic activity into the Gulf, Carolinas, and other seaboard communities hosting fabrication sites. Turning opportunity into reality, however, requires consistent demand for finished products--towers, monopile foundations, vessels--and attracting the investments needed for new factories requires industry stability. These gains hinge on restoring a predictable energy permitting pathway.
KEY FINDINGS:
* $42 billion in potential U.S. steel demand over the next two decades.
* 186,600 American jobs supported across steel mills, fabrication facilities, shipyards, and suppliers--averaging 9,300 jobs per year over 20 years.
* 22 million tons of steel required, equivalent to 239 Golden Gate Bridges or 266 Empire State Buildings.
* Recent U.S. mill upgrades enable 80% of required plate steel to be produced domestically.
* With targeted investments, U.S. fabrication yards could meet 78% of demand for towers, foundations, and transition pieces.
* Without domestic fabrication expansion, the U.S. would capture less than 10% of the opportunity, stranding current mill investments and reinforcing reliance on overseas supply chains.
* Offshore wind development already accounts for $25 billion in U.S. investments and tens of thousands of jobs across 40 states.
This opportunity extends far beyond wind farm components. Long-term, large volume steel demand from offshore wind finances capital expansion at American mills, restores rare manufacturing capabilities, strengthens supply lines for naval vessels, hydropower, nuclear facilities, bridges, and other critical infrastructure, and anchors career length, blue collar employment in industrial communities.
Oceantic Network commissioned the research, "U.S. Steel Demand from Offshore Wind", with Lumen Energy & Environment, a specialist advisory business helping organizations navigate some of the most pressing and critical environmental and energy challenges facing businesses today.
Additional Information:
* U.S. Steel Study Fact Sheet
* Website: Seizing American Steel's $42 Billion Opportunity from Offshore Wind
* Slides: Strengthening the Backbone of American Steel: A Study on Domestic Steel Manufacturing and Offshore Wind
* Full Report: U.S. Steel Demand for Offshore Wind
* Oceantic Network National & State-Level Supply Chain Fact Sheets
For more information or to arrange an interview with an Oceantic spokesperson, contact us at media@oceantic.org.
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At Oceantic Network, we envision a thriving offshore energy industry powering strong economies. Offshore wind energy is the gateway to a host of other ocean renewables, including green hydrogen, wave energy, offshore solar, and more. Our collaborative member network advances the offshore renewable energy market and builds a robust supply chain of local companies. For more than a decade, Oceantic has grown alongside industry, setting the pace for an expanded view of what offshore renewable energy can deliver towards our nation's energy mix. For more information about Oceantic membership, products and services, visit our websiteor follow us on LinkedIn.
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REPORT: https://www.dropbox.com/scl/fi/sbzlt3bh1ou2bs48fqx56/U.S.-Steel-Demand-from-Offshore-Wind.pdf?rlkey=xkk396hn9i323pifm8ud3q039&dl=0
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Original text here: https://oceantic.org/press-releases/new-research-domestic-steel-expansion-and-jobs/
[Category: BizEnergy]
Newmark Arranges Sale and Financing of Jefferson Cove, a 283-Unit Class A Community in Grand Prairie, Texas
NEW YORK, March 13 -- Newmark Group posted the following news release:
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Newmark Arranges Sale and Financing of Jefferson Cove, a 283-Unit Class A Community in Grand Prairie, Texas
Newmark announces the Company has arranged the sale and financing of Jefferson Cove, a 283-unit Class A multifamily community located in the high-growth Grand Prairie submarket within the Dallas-Fort Worth Metroplex.
Newmark Vice Chairmen Brian Murphy and Brian O'Boyle, Jr. and Executive Managing Director Richard Furr represented seller TDI in the transaction. Executive Vice Chairman Purvesh Gosalia arranged
... Show Full Article
NEW YORK, March 13 -- Newmark Group posted the following news release:
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Newmark Arranges Sale and Financing of Jefferson Cove, a 283-Unit Class A Community in Grand Prairie, Texas
Newmark announces the Company has arranged the sale and financing of Jefferson Cove, a 283-unit Class A multifamily community located in the high-growth Grand Prairie submarket within the Dallas-Fort Worth Metroplex.
Newmark Vice Chairmen Brian Murphy and Brian O'Boyle, Jr. and Executive Managing Director Richard Furr represented seller TDI in the transaction. Executive Vice Chairman Purvesh Gosalia arrangedacquisition financing on behalf of buyer Madera Residential.
"Jefferson Cove provided investors the opportunity to acquire a core Class A asset with strong demographics," said Furr. "This luxury 283-unit property was completed in 2024 and offers a highly attractive investment opportunity with modern design and robust amenities."
Jefferson Cove is a luxury garden-style property offering contemporary design, premium unit finishes and a resort-style amenity package. Strategically positioned within the Mansfield/Grand Prairie corridor, one of the fastest-growing and most accessible areas in the Dallas-Fort Worth region, the property benefits from proximity to major transportation corridors including Highway 360, Interstate 20 and the President George Bush Turnpike. The apartments are also approximately 30 minutes from both Downtown Dallas and Downtown Fort Worth and offer convenient access to DFW International Airport.
"The successful execution of both the sale and financing underscores continued investor conviction in high-quality, well-located multifamily assets across North Texas," said Gosalia. "Capital remains highly selective, and newly delivered, stabilized communities in supply-constrained submarkets continue to generate meaningful interest."
According to Newmark Research, the South captured 53.8% of total U.S. apartment sales demand in 2025. Importantly, for high-growth Sunbelt markets such as Dallas-Fort Worth, new supply has begun to decelerate meaningfully, with annual unit starts down nearly 30% from two years ago and units under construction declining more than 47% year-over-year. Within this environment, Class A assets have outperformed lower-quality product, posting positive year-over-year rent growth, further supporting investor interest in newly delivered, well-located communities such as Jefferson Cove.
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About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries ("Newmark"), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark's comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform's global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the twelve months ended December 31, 2025, Newmark generated revenues of nearly $3.3 billion. As of December 31, 2025, Newmark and its business partners together operated from approximately 175 offices with over 9,300 professionals across four continents. To learn more, visit nmrk.com or follow @newmark.
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Discussion of Forward-Looking Statements about Newmark
Statements in this document regarding Newmark that are not historical facts are "forward-looking statements" that involve risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements. These include statements about the Company's business, results, financial position, liquidity, and outlook, which may constitute forward-looking statements and are subject to the risk that the actual impact may differ, possibly materially, from what is currently expected. Except as required by law, Newmark undertakes no obligation to update any forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see Newmark's Securities and Exchange Commission filings, including, but not limited to, the risk factors and Special Note on Forward-Looking Information set forth in these filings and any updates to such risk factors and Special Note on Forward-Looking Information contained in subsequent reports on Form 10-K, Form 10-Q or Form 8-K.
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Original text here: https://www.nmrk.com/insights/press-releases/newmark-arranges-sale-and-financing-of-jefferson-cove-a-283-unit-class-a-community-in-grand-prairie-texas
[Category: BizReal Estate]
Marsh and Apollo's Ibott Develop First-of-its Kind Insurance Facility for Uber to Accelerate Autonomous Ride-hailing
NEW YORK, March 13 -- Marsh, a subsidiary of Marsh and McLennan Companies, issued the following news release:
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Marsh and Apollo's ibott develop first-of-its kind insurance facility for Uber to accelerate autonomous ride-hailing
Marsh Risk, a business of Marsh (NYSE: MRSH) and the world's leading insurance broker and risk advisor, and Apollo, a Skyward Group Company (Nasdaq: SKWD) and a leading specialty insurer, today announced the creation of a first-of-its-kind insurance facility for Uber Technologies Inc. (NYSE: UBER), to accelerate the deployment of autonomous vehicles across Uber's
... Show Full Article
NEW YORK, March 13 -- Marsh, a subsidiary of Marsh and McLennan Companies, issued the following news release:
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Marsh and Apollo's ibott develop first-of-its kind insurance facility for Uber to accelerate autonomous ride-hailing
Marsh Risk, a business of Marsh (NYSE: MRSH) and the world's leading insurance broker and risk advisor, and Apollo, a Skyward Group Company (Nasdaq: SKWD) and a leading specialty insurer, today announced the creation of a first-of-its-kind insurance facility for Uber Technologies Inc. (NYSE: UBER), to accelerate the deployment of autonomous vehicles across Uber'sglobal platform.
The bespoke Autonomous Vehicle Insurance Program (AVIP) is among Uber's recently announced Uber Autonomous Solutions designed to support its autonomous vehicle (AV) partners, including developers, fleet operators, vehicle manufacturers/owners, and original equipment manufacturers to quickly and reliably commercialize and scale autonomous ride-hailing and delivery services worldwide.
AVIP is underwritten by Apollo's ibott(R) division and exclusively provides Uber with dedicated capacity to provide AV partners with comprehensive primary and excess liability coverage at preferred rates, reflecting their unique safety performance. The AVIP solution wraps coverage for all key participants into a single master policy, eliminating complexities and streamlining coverage across Uber's AV landscape.
Commenting on the program, Melissa Daly, Autonomous, Mobility, & Platform Risk Practice Leader, Marsh Risk, said: "Marsh is committed to enabling the growth of the autonomous vehicle sector through tailored risk and insurance solutions. Our work with ibott and Uber represents a meaningful step forward in delivering a scalable, cost-effective framework for AV risk management and accelerating the responsible deployment of autonomous technology."
"We understand the challenges and evolving landscape of the autonomous vehicle space, and we're excited to offer a comprehensive insurance solution that is exclusively available to our partners," said Andy Parr, VP of Insurance at Uber. "Uber's Autonomous Vehicle Insurance Policy is a critical part of a comprehensive suite of unique services and capabilities that is helping partners to build and successfully commercialize autonomous vehicles in multiple markets around the world."
Chris Moore, President, Apollo ibott - Commercial, said: "Autonomous vehicles demand a fundamentally different approach to risk and insurance. With more than 10 years of proven success in AV risk solutions, ibott is a market leader in designing coverage tailored to this evolving ecosystem. Our collaboration with Marsh and Uber to develop this proprietary program reflects a new underwriting mindset. By consolidating coverage and aligning interests across the value chain, this solution reduces uncertainty and provides the protection required for large-scale deployment."
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About Marsh Risk
Marsh Risk is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.
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Original text here: https://www.marsh.com/en/about/media/marsh-and-apollo.html
[Category: BizInsurance]
Keysight Introduces 220 GHz Lightwave Component Analyzer to Validate Next-Generation Optical Transceiver Technology
SANTA ROSA, California, March 13 -- Keysight Technologies, a global electronic measurement technology and market solutions provider, issued the following news release:
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Keysight Introduces 220 GHz Lightwave Component Analyzer to Validate Next-Generation Optical Transceiver Technology
New analyzer accelerates design and validation of 1.6/3.2 Tb/s optical transmitter and receiver components to advance next-generation high-speed optical interconnects
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Keysight Technologies, Inc. (NYSE: KEYS) introduced the N4378A Lightwave Component Analyzer (LCA), delivering fully calibrated S-parameter
... Show Full Article
SANTA ROSA, California, March 13 -- Keysight Technologies, a global electronic measurement technology and market solutions provider, issued the following news release:
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Keysight Introduces 220 GHz Lightwave Component Analyzer to Validate Next-Generation Optical Transceiver Technology
New analyzer accelerates design and validation of 1.6/3.2 Tb/s optical transmitter and receiver components to advance next-generation high-speed optical interconnects
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Keysight Technologies, Inc. (NYSE: KEYS) introduced the N4378A Lightwave Component Analyzer (LCA), delivering fully calibrated S-parametermeasurements up to 220 GHz to help engineers overcome the growing test challenges of next generation optical components used in artificial intelligence (AI) and data center applications.
Driven by AI and machine learning workloads, data center networks are rapidly transitioning to higher data rates, requiring precise characterization of electro optical (E O) and opto electronic (O E) components at ever higher frequencies. Designed to integrate with Keysight's PNA-X Vector Network Analyzer and frequency extenders, the N4378A LCA provides a scalable platform that enables single-sweep, broadband measurements up to 220 GHz at 1310 nm and 1550 nm wavelengths.
The N4378A LCA is supported by enhanced software that simplifies setup and improves measurement confidence. Advanced user guidance and analysis capabilities help engineers validate performance, reduce design risk, and accelerate product development.
Key benefits of the Lightwave Component Analyzer include:
* Enables single-sweep characterization up to 220 GHz, providing deeper insight into photodetectors and optical modulators.
* Supports O-band data center interconnects and C/L band terrestrial and submarine applications with a single instrument.
* Validates next-generation dual drive optical modulators using differential measurement capability.
* Protects sensitive 0.5 mm coaxial connections and enables safe repositioning between calibration and measurement with a quick-release mechanical fixture.
With the introduction of the N4378A Lightwave Component Analyzer, Keysight is helping shape the future of high speed optical innovation. Keysight collaborated with leading industry partners for RF probes, coaxial adapters, and test cables for the 0.5 mm coaxial ecosystem to deliver complete measurement capabilities.
Dr. Joachim Peerlings, Vice President of Network and Data Center Solutions at Keysight, said: "With the introduction of Keysight's 220 GHz Lightwave Component Analyzer, we are enabling the industry to validate transceiver component designs for next-generation optical interconnects. By combining industry-leading optical bandwidth with wideband wavelength coverage and a robust 0.5 mm coaxial ecosystem, engineers can correlate simulation with real-world measurements and accelerate time-to-market."
As AI and cloud architectures continue to push the limits of bandwidth and complexity, Keysight's advanced photonics test solutions empower engineers to explore new design frontiers and deliver the optical interconnects that will define the next era of data center performance.
Keysight will demonstrate the new Lightwave Component Analyzer for the first time at OFC 2026, March 17-19, 2026 in Los Angeles.
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About Keysight Technologies
At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we're delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We're a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and www.keysight.com.
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Original text here: https://www.keysight.com/us/en/about/newsroom/news-releases/2026/0312_pr26-047-keysight-introduces-220-ghz-lightwave-component-analyzer-to-validate-next-generation-optical-transceiver-technology.html
[Category: BizElectronic Products]
HAPPY GO's Campaign Planning and Execution 4x Faster With SAS
CARY, North Carolina, March 13 -- SAS Institute, a business analytics software and services provider, issued the following news release:
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HAPPY GO's campaign planning and execution 4x faster with SAS
Modernization journey with SAS Customer Intelligence 360 delivers 20% lift rate
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Ding Ding Integrated Marketing Services (HAPPY GO), the Far Eastern Group-affiliated loyalty and rewards platform with over 10 million members, has selected SAS Customer Intelligence 360 to modernize its marketing operations and deliver real-time, customer-centric engagement at scale. The upgrade marks a
... Show Full Article
CARY, North Carolina, March 13 -- SAS Institute, a business analytics software and services provider, issued the following news release:
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HAPPY GO's campaign planning and execution 4x faster with SAS
Modernization journey with SAS Customer Intelligence 360 delivers 20% lift rate
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Ding Ding Integrated Marketing Services (HAPPY GO), the Far Eastern Group-affiliated loyalty and rewards platform with over 10 million members, has selected SAS Customer Intelligence 360 to modernize its marketing operations and deliver real-time, customer-centric engagement at scale. The upgrade marks amajor shift away from linear, single-wave campaigns to an adaptive, real-time model that automatically responds to customer behavior. Using SAS Customer Intelligence 360 HAPPY GO has accelerated campaign planning and execution by four times, and a 20 percent lift rate.
HAPPY GO Enters a New Phase of Data-Driven Marketing
As HAPPY GO's membership grew from three to more than ten million, and marketing channels and campaign complexity expanded, it needed a way to scale.
"To truly support cross-channel collaboration, real-time data feedback and end-to-end journey orchestration, we needed an advanced platform, one that allows our marketing team to focus on strategy and creative development rather than operational execution and we found that in SAS Customer Intelligence 360," said Bruce Huang, Chief Data Officer at Ding Ding Integrated Marketing Services
Building a connected, measurable, adaptive marketing platform with SAS
With the new platform HAPPY Go can now:
* Manage audience insights through a single interface and automatically trigger next-step journeys based on real-time behavior.
* Organize customer interactions across SMS, social media, and POS systems which are fed back instantly, enabling proper real-time optimization of campaign flows.
* Design complete customer journeys within a single framework, with automated branching based on actions such as responses, non-responses, or product clicks, eliminating the need for manual, step-by-step configuration.
* Enjoy a hybrid, federated cloud architecture that provides additional flexibility with cloud-based scalability during peak periods such as China's Double 11 shopping events, while maintaining on-premises controls to ensure data security and regulatory compliance.
This connected architecture provides HAPPY GO with a more resilient, agile and governable marketing ecosystem capable of supporting continuous iteration.
Efficiency gains and stronger customer experience
Since deploying SAS Customer Intelligence 360, HAPPY GO has achieved measurable improvements across marketing efficiency, strategic capability, and customer experience.
* Shortened multi-wave campaign timelines from days to hours, increasing execution speed by four times.
* Shifted its marketing organization from an operations-led model to a journey-centric approach.
* Reallocated time and resources to strategy development, content creation and experience design.
* Incorporated contextual signals--such as weather, seasonality and daily life patterns into recommendations, improving personalization while respecting privacy expectations.
These improvements help marketers to spend less time managing manual processes and more time developing differentiated experiences that build loyalty.
A new era of analytical and generative AI
Looking forward, Ding Ding Integrated Marketing Services will continue to deepen its use of AI across customer insights, cross-channel engagement and operational workflows to support faster and more precise marketing decisions.
"We believe practical AI is what truly creates value. Every step of technology adoption must be closely aligned with real-world use cases," added Huang.
With the future of AI-driven marketing depending on establishing mechanisms that are monitorable, explainable, and governable SAS and HAPPY GO are jointly building an intelligent marketing framework that balances agility with stability.
By blending these capabilities within a trusted governance framework, SAS aims to help brands design contextualized, emotionally resonant, and human-centered personalization, turning data into meaningful moments throughout the customer journey.
"The goal of marketing has never been automation for its own sake," said Andrew Kung, Managing Director of SAS Taiwan. "It is about driving revenue growth and cost efficiency while establishing AI-powered processes that businesses can trust. As generative AI evolves rapidly, we place strong emphasis on whether models can be monitored, explained, and governed, and whether they genuinely support better marketing decisions. This is the direction in which our partnership with HAPPY GO continues to deepen."
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About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW(R).
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Original text here: https://www.sas.com/en_us/news/press-releases/2026/march/happy-go-s-campaign-planning-and-execution-4x-faster-with-sas---.html
[Category: BizComputer Technology]
Chemours Company Announces Completion of Private Offering of $700,000,000 Aggregate Principal Amount of 7.875% Senior Unsecured Notes Due 2034
WILMINGTON, Delaware, March 13 -- Chemours, a provider of titanium technologies, fluoroproducts and chemical solutions, issued the following news release on March 12, 2026:
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The Chemours Company Announces Completion of Private Offering of $700,000,000 Aggregate Principal Amount of 7.875% Senior Unsecured Notes Due 2034
The Chemours Company (Chemours) (NYSE: CC) today announced it completed its previously announced private offering of $700,000,000 in aggregate principal amount of 7.875% senior unsecured notes due 2034 (the "Notes") that was exempt from the registration requirements of the
... Show Full Article
WILMINGTON, Delaware, March 13 -- Chemours, a provider of titanium technologies, fluoroproducts and chemical solutions, issued the following news release on March 12, 2026:
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The Chemours Company Announces Completion of Private Offering of $700,000,000 Aggregate Principal Amount of 7.875% Senior Unsecured Notes Due 2034
The Chemours Company (Chemours) (NYSE: CC) today announced it completed its previously announced private offering of $700,000,000 in aggregate principal amount of 7.875% senior unsecured notes due 2034 (the "Notes") that was exempt from the registration requirements of theSecurities Act of 1933, as amended (the "Securities Act"). The Notes are Chemours' senior unsecured obligations and are guaranteed by one of its subsidiaries.
Chemours used the net proceeds from the offering, together with cash on hand, to fund the redemption of $188,000,000 aggregate principal amount of its 5.750% senior notes due 2028 for an aggregate redemption price of approximately $189,800,000, plus accrued and unpaid interest thereon. The remaining net proceeds from the offering are expected to be used to fund the redemption of the outstanding 5.375% senior notes due 2027 for an aggregate redemption price of approximately $500,300,000 in (assuming a treasury rate of 3.56%), plus accrued and unpaid interest to, but excluding, the date of redemption.
The Notes and the related guarantee have not been, and will not be, registered under the Securities Act or any state securities laws, and unless so registered, may not be offered or sold in the United States absent registration or an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and other applicable securities laws. The Notes were offered only to persons reasonably believed to be qualified institutional buyers pursuant to Rule 144A under the Securities Act and to non-U.S. persons in accordance with Regulation S under the Securities Act.
This press release shall not constitute an offer to sell or a solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. This press release is not an offer to purchase or the solicitation of an offer to sell any of the existing 2027 or 2028 notes. The statements in this press release with respect to the redemption of the existing 2027 or 2028 notes do not constitute a notice of redemption under the indenture governing the existing 2027 or 2028 notes, as applicable. Any such notice has or will be sent to holders of existing 2027 and 2028 notes only in accordance with the provisions of each such indenture, as applicable.
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About The Chemours Company
The Chemours Company (NYSE: CC) is a global leader in providing industrial and specialty chemicals products for markets, including coatings, plastics, refrigeration and air conditioning, transportation, semiconductor and advanced electronics, general industrial, and oil and gas. Through our three businesses - Thermal & Specialized Solutions, Titanium Technologies, and Advanced Performance Materials - we deliver application expertise and chemistry-based innovations that solve customers' biggest challenges. Our flagship products are sold under prominent brands such as Opteon(TM), Freon(TM), Ti-Pure(TM), Nafion(TM), Teflon(TM), Viton(TM), and Krytox(TM). Headquartered in Wilmington, Delaware and listed on the NYSE under the symbol CC, Chemours has approximately 5,700 employees and 28 manufacturing sites and serves approximately 2,400 customers in approximately 110 countries. For more information, visit chemours.com or follow us on LinkedIn.
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Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risks and uncertainties. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to a historical or current fact. The words "believe," "expect," "will," "anticipate," "plan," "estimate," "target," "project" and similar expressions, among others, generally identify "forward-looking statements," which speak only as of the date such statements were made. These forward-looking statements address, among other things, Chemours' intended use of the net proceeds therefrom, including the expectation to redeem all of the outstanding existing 2027 notes. Forward-looking statements are subject to substantial risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Forward-looking statements are based on certain assumptions and expectations of future events that may not be accurate or realized. Forward-looking statements also involve risks and uncertainties, many of which are beyond Chemours' control. Additionally, there may be other risks and uncertainties that Chemours is unable to identify at this time or that Chemours does not currently expect to have a material impact on its business. Factors that could cause or contribute to these differences include the redemption of the existing 2027 notes and other risks, uncertainties and other factors discussed in Chemours' filings with the U.S. Securities and Exchange Commission, including in Chemours' Annual Report on Form 10-K for the year ended December 31, 2025. Chemours assumes no obligation to revise or update any forward-looking statement for any reason, except as required by law.
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Original text here: https://www.chemours.com/en/news-media-center/all-news/press-releases/2026/the-chemours-company-announces-completion-of-private-offering-of-700000000
[Category: BizEnergy]
