Featured Stories
Joel Kurtzberg and Landis Best Present the Supreme Court Roundup: Review of the 2025-2026 Term Webinar
NEW YORK, July 22 [Category: BizLaw/Legal] -- Cahill Gordon and Reindel, a law firm, posted the following news:
* * *
Joel Kurtzberg and Landis Best Present the Supreme Court Roundup: Review of the 2025-2026 Term Webinar
*
Cahill partners and co-chairs of the First Amendment & Media Litigation practice, Joel Kurtzberg and Landis Best will present the webinar "Supreme Court Roundup: Review of the 2025-2026 Term," examining the Supreme Court's 2025-2026 Term. The program will examine key decisions and trends, including the rejection of President Trump's sweeping global tariffs, the bounds of
... Show Full Article
NEW YORK, July 22 [Category: BizLaw/Legal] -- Cahill Gordon and Reindel, a law firm, posted the following news:
* * *
Joel Kurtzberg and Landis Best Present the Supreme Court Roundup: Review of the 2025-2026 Term Webinar
*
Cahill partners and co-chairs of the First Amendment & Media Litigation practice, Joel Kurtzberg and Landis Best will present the webinar "Supreme Court Roundup: Review of the 2025-2026 Term," examining the Supreme Court's 2025-2026 Term. The program will examine key decisions and trends, including the rejection of President Trump's sweeping global tariffs, the bounds ofthe President's authority to unilaterally remove heads of independent agencies such as the Federal Reserve, the return of the challenge to the administration's birthright citizenship executive order, and many other decisions on matters impacting society at large, such as voting rights, conversion therapy, and transgender athletic participation.
This program has been accredited with New York CLE credit in Professional Practice.
To learn more and register for this event, please click here.
***
Original text here: https://www.cahill.com/news/events/2026-07-22-joel-kurtzberg-and-landis-best-present-the-supreme-court-roundup-review-of-the-2025-2026-term-webinar
Sikorsky Eyes Europe for Next Generation Rotorcraft Production
BETHESDA, Maryland, July 18 [Category: BizAerospace] -- Lockheed Martin posted the following news release on July 16, 2026:
* * *
Sikorsky Eyes Europe for Next Generation Rotorcraft (NGRC) Production
FARNBOROUGH, United Kingdom, July 16, 2026 - Sikorsky, a Lockheed Martin company (NYSE: LMT), today confirmed that it is actively pursuing the establishment of a Next Generation Rotorcraft (NGRC) production line in Europe. The move underscores Sikorsky's commitment to deepening its partnership with NATO and advancing collaborative research and development in Europe.
"We are committed to strengthening
... Show Full Article
BETHESDA, Maryland, July 18 [Category: BizAerospace] -- Lockheed Martin posted the following news release on July 16, 2026:
* * *
Sikorsky Eyes Europe for Next Generation Rotorcraft (NGRC) Production
FARNBOROUGH, United Kingdom, July 16, 2026 - Sikorsky, a Lockheed Martin company (NYSE: LMT), today confirmed that it is actively pursuing the establishment of a Next Generation Rotorcraft (NGRC) production line in Europe. The move underscores Sikorsky's commitment to deepening its partnership with NATO and advancing collaborative research and development in Europe.
"We are committed to strengtheningour strategic partnerships, expanding industrial capacity and deepening our long-term presence in Europe," said Dr. Dennis Goege, Lockheed Martin chief executive for Europe. "Local production supports a highly skilled regional workforce, reinforces Europe's defence industrial base and enhances NATO readiness."
Strategic Benefits
* Enhanced Alliance Readiness - Locating development, production and component manufacturing in Europe improves logistics and strengthens NATO's rapid response posture.
* Industrial Growth & Workforce Development - The initiative will generate highskill jobs, stimulate local supply chains and provide training opportunities for the next generation of aerospace engineers.
* Global Innovation Network - By integrating insights from global partners and leveraging multinational expertise, Sikorsky aims to deliver a truly global NGRC solution that meets the highest standards of performance, safety and cost effectiveness.
Key Highlights
* Ongoing Studies & Concept Development - The company is engaging in various studies on advanced airframe configurations, open architecture avionics systems and mission capabilities that satisfy NATO's evolving deterrence concepts.
* European Industry Partnerships - Sikorsky will partner with leading European aerospace firms, industry, and suppliers as part of a robust, locally sourced NGRC production line. These collaborations will foster technology transfer, job creation and sustainment capabilities throughout the region and world.
* Global NGRC Variant - X2 - Parallel to the European effort, Sikorsky is expanding its work in Asia, where growing interest has led to a joint program with industry leaders to develop an international X2 variant. This initiative leverages global expertise to deliver a truly next generation, versatile rotorcraft platform adaptable to diverse operational environments.
The NGRC program initiative began in 2022 and includes France, Germany, Greece, Italy, the Netherlands, United Kingdom and Canada. The United States and Spain are currently acting as observers. Under the NGRC program, NATO is seeking to develop a medium-class, multi-role rotorcraft aimed to replace medium multi-role helicopters currently in service. NSPA, through its dedicated NGRC Support Partnership, will lead the effort to fulfill this upcoming requirement, in a timely and cost-effective manner, while concurrently leveraging a broad range of recent advances in technology, production methods, and operational concepts.
* * *
About Lockheed Martin
Lockheed Martin is a global defense technology company driving innovation and advancing scientific discovery. Our all-domain mission solutions and 21st Century Security(R) vision accelerate the delivery of transformative technologies to ensure those we serve always stay ahead of ready. More information at www.lockheedmartin.com.
* * *
Original text here: https://news.lockheedmartin.com/2026-07-16-Sikorsky-Eyes-Europe-for-Next-Generation-Rotorcraft-NGRC-Production
Sanford Burnham Prebys: Protective Protein Reduces Tau Tangle Toxicity Linked to Dementia
LA JOLLA, California, July 18 (TNSjou) -- Sanford Burnham Prebys issued the following news release:
* * *
Protective protein reduces tau tangle toxicity linked to dementia
Alzheimer's disease and many other forms of neurodegeneration share a common culprit. In these diseases, tau proteins that normally stabilize neuronal microtubule filaments within our nervous system networks instead form noxious knots and gradually disrupt the circuits they would otherwise preserve.
Scientists at Sanford Burnham Prebys Medical Discovery Institute published findings July 17, 2026, in Science Advances (https://doi.org/10.1126/sciadv.aed6825)
... Show Full Article
LA JOLLA, California, July 18 (TNSjou) -- Sanford Burnham Prebys issued the following news release:
* * *
Protective protein reduces tau tangle toxicity linked to dementia
Alzheimer's disease and many other forms of neurodegeneration share a common culprit. In these diseases, tau proteins that normally stabilize neuronal microtubule filaments within our nervous system networks instead form noxious knots and gradually disrupt the circuits they would otherwise preserve.
Scientists at Sanford Burnham Prebys Medical Discovery Institute published findings July 17, 2026, in Science Advances (https://doi.org/10.1126/sciadv.aed6825)showing that a different protein offers protection against the effects of these lethal loops. The results suggest that future research may yield new treatments capable of boosting this protein's ability to defend the brain.
Normally, tau proteins do not demand any such security measures. They are found throughout the brain and nervous system, helping to maintain the shape and structure of our neuronal wiring.
In certain diseases, including Alzheimer's disease, tau proteins clump together inside nerve cells forming what are known as tau tangles. These toxic tangles are linked to cognitive impairment and nerve cell death in diseases known as tauopathies.
The new study focused on the safeguarding capabilities of protein called sorting-related receptor with A-type repeats (SORLA).
"In the last 15 or 20 years, considerable data has come out from our lab and other groups showing that SORLA can suppress one of the hallmarks of Alzheimer's disease--amyloid-beta generation and accumulation," said Timothy Huang, PhD, assistant professor in the Center for Neurologic Diseases at Sanford Burnham Prebys.
"Very little was known, however, about whether SORLA affected the tau tangles reflected on the other side of the coin in Alzheimer's disease."
The research team began by crossbreeding mice that produce extra human SORLA protein with mice that develop tau tangles, brain atrophy and cognitive deficits. This new mouse model enabled experiments to determine SORLA's effects on tau protein buildup and its resulting harms.
An overabundance of SORLA protein protected against a number of biological processes linked to the formation of tau tangles and progression of neurodegeneration. These include reducing the addition of too many phosphate groups to tau--known as hyperphosphorylation--and the ability of misshapen tau to serve as "seeds" that attract more tau and form clumps. This protection also extended to the preservation of the synapses at the junction between neurons and the brain's ability to adjust these connection points--which is called synaptic plasticity.
"When you upregulate SORLA, you can suppress the negative effects found in tauopathies," said Huijie Huang, PhD, a staff scientist in the Huang lab at Sanford Burnham Prebys and lead author of the study.
"We found there was less brain atrophy and less tau accumulation, which was very exciting to see."
Because some people have mutations that disable the gene carrying the code for SORLA, Sorl1, the scientists wanted to compare the outcome of having extra SORLA to having none of it at all. Tests of mice genetically modified to lack Sorl1 told a very different story.
Huijie Huang headshot
Huijie Huang, PhD, is a staff scientist in the Huang lab at Sanford Burnham Prebys. Image credit: Sanford Burnham Prebys.
"The opposite turned out to be true when we deleted the ability to produce SORLA proteins," said Tim Huang, senior and corresponding author of the manuscript. "A lack of SORLA exacerbated the harmful effects observed in tauopathies."
To address how extra SORLA or a lack of SORLA were either ameliorating or aggravating diseases featuring tau tangles, the research team used a combination of sequencing techniques capturing the levels of all proteins and gene expression in each cell, as well as mapping the spatial relationship of RNA and proteins within brain tissue.
The scientists found that upregulated SORLA prevented problematic protein production changes in the synapses between neurons while also suppressing other drivers of tauopathy disease progression. They also observed that extra SORLA tamped down on disease-related gene expression patterns in brain cells known as glial cells that support and protect neurons in many ways.
"One particularly notable finding that we can build on is the upregulation of a member of the plexin-B family of receptors in the absence of SORLA," said Huijie Huang.
"There are unique drugs that can target this class of receptors that we may be able to apply to tau-related dementia disorders," said Tim Huang. "One potential future direction is to repurpose these drugs to target overactivation of glial cells and perhaps reverse some of the phenotypes in tauopathies"
The scientists also want to better understand what happens in each individual cell type when they upregulate or downregulate SORLA. They plan to graft human neurons or glial cells into the mouse brain to study the effects of different SORLA mutations.
"Mouse cells and human cells are different," said Tim Huang. "Because we're looking at human disease, it's more informative if we can observe the modulation and dysfunction of SORLA in the context of a human cell inside of a diseased brain environment."
This continued research will reveal more knowledge about the ability of SORLA to safeguard against the toxic effects of tau tangles, and how to develop new treatments or repurpose existing therapies to benefit patients suffering from Alzheimer's disease and other tau-related dementia disorders.
An overabundance of SORLA protein protects against a number of biological processes linked to the formation of tau tangles and progression of neurodegeneration. These include reducing the addition of too many phosphate groups to tau, known as hyperphosphorylation. In these biopsy images, less phosphorylated tau--stained to appear green--has accumulated in the bottom sample overexpressing SORLA. Image credit: Tim Huang, Huijie Huang, Sanford Burnham Prebys.
* * *
Additional authors include:
* Christina Huan Shi, Wenqi Yang, Juan C. Pina-Crespo, Jay Bhatnagar, Julian Curatolo, Rabi Murad, Palak Shah, Alex Campos, Alexandra Houser, Rebecca A. Porritt, Giau Van Vo, Tongmei Zhang, Shengjie Feng and Kevin Y. Yip at Sanford Burnham Prebys
* Qiang Xiao at The Scripps Research Institute
The study was supported by the National Institutes of Health, National Cancer Institute and National Institute on Aging.
The study's DOI is 10.1126/sciadv.aed6825.
* * *
Original text here: https://sbpdiscovery.org/press/protective-protein-reduces-tau-tangle-toxicity-linked-to-dementia/
[Category: BizHospital]
MassMutual Research Reveals Most Americans Want Financial Guidance But Aren't Getting It
SPRINGFIELD, Massachusetts, July 18 (TNSrpt) -- Massachusetts Mutual Life Insurance Co. issued the following news release on July 17, 2026:
* * *
New MassMutual Research Reveals Most Americans Want Financial Guidance but Aren't Getting It
2026 MassMutual Financial Habits Report finds that conflicting online information, myths about advisor minimums, and financial anxiety are leaving Americans underserved
-
MassMutual released its 2026 Financial Habits Report today. Nearly two-thirds of Americans avoid important financial decisions due to anxiety or overwhelm. Yet 8 in 10 agree that working
... Show Full Article
SPRINGFIELD, Massachusetts, July 18 (TNSrpt) -- Massachusetts Mutual Life Insurance Co. issued the following news release on July 17, 2026:
* * *
New MassMutual Research Reveals Most Americans Want Financial Guidance but Aren't Getting It
2026 MassMutual Financial Habits Report finds that conflicting online information, myths about advisor minimums, and financial anxiety are leaving Americans underserved
-
MassMutual released its 2026 Financial Habits Report today. Nearly two-thirds of Americans avoid important financial decisions due to anxiety or overwhelm. Yet 8 in 10 agree that workingwith a financial advisor would help. The report surveyed 1,500 nationally representative Americans aged 25 and older. It examines how people make and avoid financial decisions amid information overload.
The report paints a clear picture: Americans want financial guidance but aren't getting it.
* A persistent myth drives this gap. Eighty-three percent of Americans believe advisors require a minimum amount of investable assets. More than half put that threshold at $50,000 or more. Vaughn Bowman, CFA, head of wealth management, MassMutual, refutes this: "You do not need a minimum balance to deserve a plan. Many people have an 'all or nothing; mindset, when in fact, some level of professional guidance is oftentimes better than none at all. Breaking up the planning process into digestible, specific steps can help small accomplishments lead to a sense of satisfaction -- and a desire to keep going and do more."
* Sixty-two percent of Americans say they at least sometimes avoid important financial decisions due to anxiety or overwhelm. While 82 percent agree it is helpful to work with a financial advisor and 81 percent say today's complexity makes expert advice even more valuable, only 34 percent have actually sought advice from a traditional financial advisor or planner in the past year. "People are researching, asking questions, and trying to make sense of a complicated landscape," says Bowman. "The opportunity -- and the responsibility -- is for financial professionals to meet them where they are and show them what a real plan looks like."
* Meanwhile, 74 percent of Americans say there is too much conflicting financial advice online. More than one-third have made at least one important financial decision influenced by social media content, 36 percent of whom later regretted it. "The assumption is that with more financial information at our fingertips than ever before, making smart financial decisions should be easier," say Bowman. "In reality, the opposite is often true. The sheer volume of information--and the conflicting advice people encounter--can leave people feeling overwhelmed and unsure of where to turn."
The data also reveals meaningful gaps in preparedness. More than half of Americans say they are behind on planning financially to protect against life's uncertainties. Only 34 percent feel prepared to manage a sudden inheritance or financial windfall, and 37 percent say nobody knows the details of their finances.
"Our research shows that the demand for credible, expert financial guidance has never been higher, and it's on all of us in the industry to help people cut through the noise and make informed decisions with confidence," concludes Bowman.
* * *
REPORT: https://www.massmutual.com/global/media/shared/doc/2026_massmutual_financial_habits_report.pdf
* * *
Original text here: https://www.massmutual.com/about-us/news-and-press-releases/press-releases/2026/07/new-massmutual-research-reveals-most-americans-want-financial-guidance
[Category: BizInsurance]
Herbert Smith Freehills Kramer Successfully Guides Client Through Class Action Which Failed to Meet Certification Criteria
NEW YORK, July 18 -- Herbert Smith Freehills Kramer LLP, a law firm, issued the following news:
* * *
Herbert Smith Freehills Kramer successfully guides client through class action which failed to meet certification criteria
Herbert Smith Freehills Kramer has successfully represented Roland Europe Group Limited and Roland Corporation (Roland) in the dismissal of an application for a Collective Proceedings Order (CPO) and an award for their costs on the indemnity basis, the fourth time the firm has helped clients avoid the certification of a CPO application.
Elisabetta Sciallis, acting as Proposed
... Show Full Article
NEW YORK, July 18 -- Herbert Smith Freehills Kramer LLP, a law firm, issued the following news:
* * *
Herbert Smith Freehills Kramer successfully guides client through class action which failed to meet certification criteria
Herbert Smith Freehills Kramer has successfully represented Roland Europe Group Limited and Roland Corporation (Roland) in the dismissal of an application for a Collective Proceedings Order (CPO) and an award for their costs on the indemnity basis, the fourth time the firm has helped clients avoid the certification of a CPO application.
Elisabetta Sciallis, acting as ProposedClass Representative (PCR), brought an application for a CPO against Roland, a leading manufacturer and distributor of electronic musical instruments, in the Competition Appeal Tribunal (CAT).
The application set out follow-on and standalone claims alleging damage to class members caused by resale price maintenance. The PCR also brought separate CPO applications against other musical instrument manufacturers (Fender, Korg, Yamaha and Casio) on a similar basis.
The PCR did not have a litigation funding agreement in place when the CPO applications were brought and did not subsequently secure one. The Tribunal agreed with HSF Kramer's arguments for Roland, as well as those of the other manufacturers, that in the absence of adequate funding arrangements the CPO applications should not be permitted to proceed. The PCR subsequently sought permission to withdraw the CPO applications and they were dismissed.
The CAT assessed the vast majority of Roland's costs of the proceedings on the indemnity basis. In particular, the CAT agreed with Roland's position that the PCR had acted unreasonably in failing to confirm that its negotiations with a potential funder (which were referred to in the CPO applications) had ceased in 2023. If the PCR had confirmed this promptly, the PCR's funding issues could have been brought to the CAT's attention much sooner than 2026, thereby reducing costs.
This is the fourth occasion since 2023 where HSF Kramer has successfully assisted clients in avoiding the certification of a CPO application, acting for Meta (in Gormsen) (certification initially refused but subsequently granted following amendment), Severn Trent (in Roberts) and Mitsubishi UFJ Financial Group (in Evans) in the other three cases.
The HSF Kramer team comprised partners Kim Dietzel, Gregg Rowan and Joe Williams, senior associate Ben Phillips and associate Phoebe Clifford.
Kim Dietzel comments: "We are proud to have supported Roland in these proceedings. The success here, following successes in other cases where certification has been avoided, underlines both our unparalleled experience of the CPO regime and our track record in securing crucial results for clients."
Further information on the CPO regime can be found in our certification tracker of UK competition class actions. This tracks the CPO applications filed at the CAT, including the certification status of those applications and certain key details about the nature of the claims.
* * *
URL: Roland Europe Group Limited
URL: Roland Corporation
* * *
Original text here: https://www.hsfkramer.com/news/2026-07/hsf-kramer-successfully-guides-client-through-class-action-which-failed-to-meet-certification-criteria
[Category: BizLaw/Legal]
Duke Energy Carolinas Reaches Agreement With North Carolina Public Staff and Other Stakeholders to Deliver a Lower-Cost Path to Power North Carolina's Future
CHARLOTTE, North Carolina, July 18 -- Duke Energy issued the following news release:
* * *
Duke Energy Carolinas reaches agreement with North Carolina Public Staff and other stakeholders to deliver a lower-cost path to power North Carolina's future
* Customer and stakeholder feedback informs more cost-effective way to reliably serve North Carolina's customers
* Duke Energy will contribute $10 million to help customers most in need
-
After listening carefully to customer and stakeholder feedback, Duke Energy Carolinas and stakeholders have reached an agreement that will allow the company to
... Show Full Article
CHARLOTTE, North Carolina, July 18 -- Duke Energy issued the following news release:
* * *
Duke Energy Carolinas reaches agreement with North Carolina Public Staff and other stakeholders to deliver a lower-cost path to power North Carolina's future
* Customer and stakeholder feedback informs more cost-effective way to reliably serve North Carolina's customers
* Duke Energy will contribute $10 million to help customers most in need
-
After listening carefully to customer and stakeholder feedback, Duke Energy Carolinas and stakeholders have reached an agreement that will allow the company tocontinue building the infrastructure needed to reliably serve North Carolina while reducing the proposed rate increase by more than half.
The changes are reflected in a new agreement between the company and North Carolina Public Staff, the agency representing utility customers. Other parties to the agreement include Carolina Industrial Group for Fair Utility Rates, Carolina Utility Customers Association, North Carolina Sustainable Energy Association and Walmart, with others expected to join in the coming days.
Our view: "In light of the cost pressures our customers are facing, along with continued conversations with other stakeholders, we felt we had to do more," said Kendal Bowman, Duke Energy's North Carolina president. "We appreciate our stakeholders' engagement in finding a path that allows us to more cost-effectively serve the Tar Heel State. Our shareholders will also contribute $10 million to low-income bill assistance and weatherization programs - over and above our existing funding - which will make a real difference for customers who need help the most."
The company agreed to pursue similar terms for its Duke Energy Progress customers.
Agreement summary:
* If approved by the North Carolina Utilities Commission (NCUC), the result is an average annual increase of 3.7% over two years.
* 9.8% return on equity and 53% equity component of the capital structure.
* New Multiyear Rate Plan (MYRP) refund rider will return money to customers, with interest, if planned infrastructure upgrades are not completed on time.
* Reduced customer costs for Belews Creek reliability upgrades due to federal funding.
Why it matters: Since the request was initially filed last November, customers have made clear they're struggling to pay their bills, and Duke Energy has responded.
"We've agreed to reduce rates even more than in our prior settlements, while still allowing us to make vital infrastructure investments to meet existing and future customer needs," said Bowman. "Our duty is to protect reliability at the lowest possible cost, and we believe this agreement achieves that balance."
What's next: NCUC will consider the agreements and make the final decision - if approved, new rates will go into effect Jan. 1, 2027.
Duke Energy Carolinas serves about 2.3 million households and businesses in central and western North Carolina, including Charlotte, Durham and the Triad, while Duke Energy Progress serves about 1.6 million customers in central and eastern North Carolina and in the Asheville region.
* * *
Duke Energy Carolinas
Duke Energy Carolinas, a subsidiary of Duke Energy, owns 20,800 megawatts of energy capacity, supplying electricity to 3 million residential, commercial and industrial customers across a 24,000-square-mile service area in North Carolina and South Carolina.
* * *
Duke Energy
Duke Energy (NYSE: DUK), a Fortune 150 company headquartered in Charlotte, N.C., is one of America's largest energy holding companies. The company's electric utilities serve 8.7 million customers in North Carolina, South Carolina, Florida, Indiana, Ohio and Kentucky, and collectively own 55,700 megawatts of energy capacity. Its natural gas utilities serve 1.6 million customers in North Carolina, South Carolina, Ohio and Kentucky.
Duke Energy is executing an energy modernization strategy, keeping customer value at the forefront as it invests in electric grid upgrades and efficient generation resources to strengthen the system and serve growing energy needs.
* * *
Original text here: https://news.duke-energy.com/releases/duke-energy-carolinas-reaches-agreement-with-north-carolina-public-staff-and-other-stakeholders-to-deliver-a-lower-cost-path-to-power-north-carolinas-future
[Category: BizEnergy]
BuzzFeed Studios' Pero Like And Toyota Launch "Fun Tia And Tio" Challenge Featuring The All-New Toyota RAV4
NEW YORK, July 18 -- BuzzFeed, a digital media company, issued the following news on July 17, 2026:
* * *
BuzzFeed Studios' Pero Like And Toyota Launch "Fun Tia And Tio" Challenge Featuring The All-New Toyota RAV4
New Branded Video Hosted by Carolina Reynoso Showcases the all-new Toyota RAV4 as the Ultimate "Fun-Mobile" for Family Adventures
-
BuzzFeed Studios today announced the launch of a new branded video in partnership with Toyota and Pero Like, showcasing the all-new Toyota RAV4 through a lighthearted competition celebrating the beloved role of the "fun tia and tio" in Latino families.
Hosted
... Show Full Article
NEW YORK, July 18 -- BuzzFeed, a digital media company, issued the following news on July 17, 2026:
* * *
BuzzFeed Studios' Pero Like And Toyota Launch "Fun Tia And Tio" Challenge Featuring The All-New Toyota RAV4
New Branded Video Hosted by Carolina Reynoso Showcases the all-new Toyota RAV4 as the Ultimate "Fun-Mobile" for Family Adventures
-
BuzzFeed Studios today announced the launch of a new branded video in partnership with Toyota and Pero Like, showcasing the all-new Toyota RAV4 through a lighthearted competition celebrating the beloved role of the "fun tia and tio" in Latino families.
Hostedby Carolina Reynoso, the video follows Lupe, Adi, and Nelson as they embark on a series of playful challenges designed to test their creativity, energy, and family-favorite status. From tackling an inflatable obstacle course and competing in a burrito-making contest to showing off their salsa dancing skills, the trio embraces their inner child while traveling between activities in the all-new Toyota RAV4.
Created in collaboration with Pero Like, BuzzFeed Studios' LatinX-focused brand, the campaign highlights the spirit of adventure, connection, and fun that defines the tia and tio family relationships while naturally integrating the versatility and personality of the Toyota RAV4 throughout the experience.
"Pero Like has always celebrated the humor, traditions, and shared experiences that resonate across LatinX communities," said Richard Alan Reid, President of BuzzFeed Studios. "The partnership with the all-new Toyota RAV4 and Pero Like allowed us to tell a joyful, relatable story that puts family, fun, and adventure at the center of the experience."
Andrew George, senior analyst, Toyota Marketing at Toyota, shared: "The Latino community has a unique ability to find joy in everyday moments. Through our partnership with Pero Like, we're celebrating that spirit by bringing culture, family and fun together in a way that highlights how the all-new Toyota RAV4 is built for the adventures that bring us closer."
Watch Here: Who Is The Most Fun Tio Or Tia? We Tried The "Fun One" Bootcamp To Find Out | Pero Like (https://www.youtube.com/watch?v=8ix4ETUZJQ0&feature=youtu.be)
The branded video is now available across BuzzFeed and Pero Like's digital platforms.
Learn more about the Toyota RAV4 here www.toyota.com/espanol/rav4/fun/.
* * *
About BuzzFeed, Inc.
BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now - and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.
* * *
About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.).
For almost 70 years, Toyota has assembled over 50 million cars and trucks in North America at the company's 14 manufacturing plants. In 2025, the company's plant in North Carolina began assembling automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.9 million cars and trucks (more than 2.5 million in the U.S.) in 2025, of which more than 47 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).
* * *
Original text here: https://www.buzzfeed.com/buzzfeedpress/buzzfeed-studios-pero-like-and-toyota-launch-challenge-rav4
[Category: BizMedia]
