RICHMOND, Kentucky, Oct. 1 (TNSjou) -- Eastern Kentucky University issued the following news: * * * Words Matter: EKU Research Reveals the Best Way to Handle Negative Online Reviews In today's digital marketplace, a single bad review can determine whether a customer walks through the door or walks away. In fact, 94% of consumers say they will avoid a business because of a negative review, according to ReviewTrackers. Recognizing the real-world stakes, a recent study at Eastern Kentucky Univer  more