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FTC Publishes Price Transparency FAQs for Auto Dealers
September 15, 2026
WASHINGTON, Sept. 15 -- The Federal Trade Commission issued the following news release:

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FTC Publishes Price Transparency FAQs for Auto Dealers

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Staff of the Federal Trade Commission today published frequently asked questions on price transparency to help the automobile industry comply with the FTC Act. The guidance reiterates that the advertised price of a vehicle must be the actual price that any consumer can walk in and pay to purchase . . .

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