MINNEAPOLIS, Minnesota, Aug. 8 -- General Mills, a food company, issued the following news release:

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Shaquille O'Neal and General Mills Search for America's Biggest Cereal Fans, Offering Big Prizes and Exclusive Merch

Cinnamon Toast Crunch, Lucky Charms, Reese's Puffs and Honey Nut Cheerios are fueling cereal fandom with larger-than-life prizes, exclusive merch and epic experiences.

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From Cinnamon Toast Crunch . . .

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