CHICAGO, Illinois, July 17 (TNSxrep) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release on July 16, 2026:

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Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains Selective, Reports Circana

Early summer deals sparked spending, but delayed back-to-school demand highlights the importance of smarter promotional timing and messaging.