Wednesday - July 15, 2026
National Retail Federation: Majority of Back-To-School Shoppers Get a Head Start on the Season
July 15, 2026
WASHINGTON, July 15 (TNSrep) -- The National Retail Federation posted the following news release:

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Majority of Back-to-School Shoppers Get a Head Start on the Season

Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. While the figure is . . .

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