Queensland University of Technology: Emotional Ups and Downs Boost Engagement But Reduce Sales in Livestream Influencer Selling
July 06, 2026
July 06, 2026
BRISBANE, Australia, July 6 (TNSjou) -- The Queensland University of Technology issued the following news:
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Emotional ups and downs boost engagement but reduce sales in livestream influencer selling
Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are likely to sell fewer products, according to new research from QUT.
* Livestream marketing on platforms like TikTok and Amazo . . .
* * *
Emotional ups and downs boost engagement but reduce sales in livestream influencer selling
Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are likely to sell fewer products, according to new research from QUT.
* Livestream marketing on platforms like TikTok and Amazo . . .