Distinctive brand names pay off for wine producers, study finds
June 24, 2026
June 24, 2026
CHICAGO, Illinois, June 24 -- The University of Chicago posted the following news:
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Distinctive brand names pay off for wine producers, study finds
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Thousands of wines in France's Bordeaux region carry similar-sounding names, many adopted long before modern trademark law took effect.
That crowded field gave University of Chicago Law School Prof. Jonathan Masur a rare chance to test a long-held assumption that having a u . . .
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Distinctive brand names pay off for wine producers, study finds
*
Thousands of wines in France's Bordeaux region carry similar-sounding names, many adopted long before modern trademark law took effect.
That crowded field gave University of Chicago Law School Prof. Jonathan Masur a rare chance to test a long-held assumption that having a u . . .