Indiana University Media School: Professor Guins Talks Book, Writing Process
June 03, 2026
June 03, 2026
BLOOMINGTON, Indiana, June 3 -- Indiana University Media School issued the following news:
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Professor Guins talks new book, writing process
Abby Whited
Professor Raiford Guins' book "King PONG: How Atari Bounced Across Markets to Make Millions" explores the rise of the video game Pong and the business strategies behind its success at Atari.
Guins has written 10 published books before "King PONG," inclu . . .
* * *
Professor Guins talks new book, writing process
Abby Whited
Professor Raiford Guins' book "King PONG: How Atari Bounced Across Markets to Make Millions" explores the rise of the video game Pong and the business strategies behind its success at Atari.
Guins has written 10 published books before "King PONG," inclu . . .