Thursday - May 21, 2026
Distribution Leaders Share Real-World CRM Implementation Lessons
May 21, 2026
ITASCA, Illinois, May 21 -- The American Supply Association issued the following news release:

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Distribution Leaders Share Real-World CRM Implementation Lessons

When evaluating CRM, the technology itself is rarely the hardest part. The real challenge is changing how sales teams work, building processes that support adoption, and creating a system people will actually use. That was the central theme of a recent episode of ASA's Embracing the Future . . .

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