CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds
May 14, 2026
May 14, 2026
NEW YORK, May 14 [Category: BizData] -- Nielsen Co., an information, data and measurement company, posted the following news:
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CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds
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86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting -and 65% would also shift dollars from programmatic video, 63% from display
NEW YORK - May 14, 2026 -Gracenote . . .
* * *
CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds
*
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting -and 65% would also shift dollars from programmatic video, 63% from display
NEW YORK - May 14, 2026 -Gracenote . . .