Gartner: In the AI Era, Trust Scarcity Is Rewriting the Rules of Brand Growth
May 13, 2026
May 13, 2026
STAMFORD, Connecticut, May 13 -- Gartner, an information technology research and advisory company, issued the following Q&A on May 12, 2026, involving Vice President Analyst Amy Abatangle:
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In the AI Era, Trust Scarcity Is Rewriting the Rules of Brand Growth
As AI transforms how people discover, evaluate and buy, brands are entering a new scarcity: not attention, but trust. In an environment where content is abundant and inexpensive to produce, cre . . .
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In the AI Era, Trust Scarcity Is Rewriting the Rules of Brand Growth
As AI transforms how people discover, evaluate and buy, brands are entering a new scarcity: not attention, but trust. In an environment where content is abundant and inexpensive to produce, cre . . .