Gartner: AI Makes Advertising Less Transparent and Harder to Justify
May 13, 2026
May 13, 2026
STAMFORD, Connecticut, May 13 (TNSrep) -- Gartner, an information technology research and advisory company, issued the following Q&A on May 12, 2026, involving Vice President Analyst Eric Schmitt:
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AI Makes Advertising Less Transparent and Harder to Justify
As AI becomes more deeply embedded in paid media, marketing leaders face new limitations on their ability to confidently measure and defend advertising investments.
At the same time . . .
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AI Makes Advertising Less Transparent and Harder to Justify
As AI becomes more deeply embedded in paid media, marketing leaders face new limitations on their ability to confidently measure and defend advertising investments.
At the same time . . .