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Procter & Gamble Enters New Era in Sports as Official Partner of the WNBA
April 09, 2026

NEW YORK, April 9 -- The National Basketball Association posted the following news release on April 7, 2026:

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Procter & Gamble enters new era in sports as official partner of the WNBA

CINCINNATI - Procter & Gamble and the Women's National Basketball Association (WNBA) today announced a multi-year, multi-brand partnership, marking a bold new chapter in how P&G and its brands show up across sports and culture. The partnership creates a p . . .

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