From Touchdown to Tip-Off, How Alaska Airlines and March Madness Alaska Unite 49th State Communities
March 27, 2026
March 27, 2026
SEATTLE, March 27 -- Alaska Airlines, a subsidiary of Alaska Air Group, issued the following news release:
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From touchdown to tip-off, how Alaska Airlines and March Madness Alaska unite 49th state communities
Few events bring Alaska residents together quite like two basketball teams going toe-to-toe on a hometown court. All month, the sport dominated conversations as more than 80 youth teams -- and their biggest fans -- faced off in more than 110 games . . .
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From touchdown to tip-off, how Alaska Airlines and March Madness Alaska unite 49th state communities
Few events bring Alaska residents together quite like two basketball teams going toe-to-toe on a hometown court. All month, the sport dominated conversations as more than 80 youth teams -- and their biggest fans -- faced off in more than 110 games . . .