Wednesday - March 18, 2026
NBA and The Coca-Cola Company Announce Multiyear Global Partnership
March 18, 2026
NEW YORK, March 18 -- The National Basketball Association posted the following news release on March 17, 2026:

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NBA and The Coca-Cola Company announce multiyear global partnership

The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite(R) back as the league's Official Global Soft Drink Partner. The agreement marks the return of one of the NBA's most iconic brand c . . .

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