Significant Others: How Brands Can Connect With Gen Z's Shifting Social Structures
February 12, 2026
February 12, 2026
NEW YORK, Feb. 12 (TNSrep) -- Ogilvy, an advertising, marketing and public relations agency, issued the following news:
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Significant Others: How Brands Can Connect with Gen Z's Shifting Social Structures
By Zada Brown and Lauren Neff
It's easier than ever to meet someone. Yet Gen Z is the most single generation ever.
But that doesn't mean that Gen Z is any less connected. Instead of viewing Gen Z's singlene . . .
* * *
Significant Others: How Brands Can Connect with Gen Z's Shifting Social Structures
By Zada Brown and Lauren Neff
It's easier than ever to meet someone. Yet Gen Z is the most single generation ever.
But that doesn't mean that Gen Z is any less connected. Instead of viewing Gen Z's singlene . . .