Wednesday - January 28, 2026
Ogilvy & Mather: Social Trends 2026: Social With Substance and the Return to Real
January 28, 2026
NEW YORK, Jan. 28 -- Ogilvy issued the following commentary:

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Social Trends 2026: Social With Substance and the Return to Real

By Awie Erasmus and Catherine Sackville-Scott

The social marketing landscape has reached a pivotal moment. The opportunity for brands has never been more exciting, nor more challenging.

Welcome to the Synthetic Feed - a digital world drowning in AI-generated noise, content saturation, and profound use . . .

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