Wednesday - January 21, 2026
Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search
January 21, 2026
STAMFORD, Connecticut, Jan. 21 (TNSrep) -- Gartner, an information technology research and advisory company, issued the following news release:

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Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search

Consumers Spend More Time, Scroll Deeper, and Broaden Product Consideration Sets

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Only about one-third of consumers believe GenAI chatbo . . .

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