Wednesday - January 21, 2026
Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms
January 21, 2026
RESTON, Virginia, Jan. 21 [Category: BizConsulting] (TNSrep) -- Comscore, a partner for planning, transacting and evaluating media across platforms, posted the following news release on Jan. 20, 2026:

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Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms

Third annual Proximic by Comscore report underscores performance accountability, . . .

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