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Domino's Rebrand Earns Pause in PETA's 'Vegan Cheese, Please!' Campaign
January 10, 2026

NORFOLK, Virginia, Jan. 10 -- People for the Ethical Treatment of Animals issued the following news release:

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Domino's Rebrand Earns Pause in PETA's 'Vegan Cheese, Please!' Campaign

Ann Arbor, Mich. - As Domino's moves into the new year after introducing its first brand refresh in over a decade--a move aimed at modernizing its image--PETA is pressing pause on its "Vegan Cheese, Please!" (https://www.peta.org/news/domi . . .

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