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Circana Completes Acquisition of Nielsen's Marketing Mix Modeling Business
August 22, 2025
CHICAGO, Illinois, Aug. 22 -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:

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Circana Completes Acquisition of Nielsen's Marketing Mix Modeling Business

CHICAGO and NEW YORK - Aug. 21, 2025 - Circana, LLC announced the successful completion of its acquisition of Nielsen's Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that . . .

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