Is marketing effective in a world of indifference?
November 05, 2026
November 05, 2026
BRUSSELS, Belgium, Nov. 5 [Category: Media] -- The World Federation of Advertisers posted the following news release:
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Is marketing effective in a world of indifference?
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Marketing is under pressure, budgets are tight, and the data we rely on to prove our value is increasingly being questioned. Lex Bradshaw-Zanger, Chief Business Capabilities & Innovation Officer, SAPMENA at L'Oreal, explores marketing's crisis of confidence . . .
* * *
Is marketing effective in a world of indifference?
*
Marketing is under pressure, budgets are tight, and the data we rely on to prove our value is increasingly being questioned. Lex Bradshaw-Zanger, Chief Business Capabilities & Innovation Officer, SAPMENA at L'Oreal, explores marketing's crisis of confidence . . .