Only 54% of Consumers Trust That Black Friday Discounts Are Lower Than Normal as Promotion Fatigue Grows
November 04, 2026
November 04, 2026
BOSTON, Massachusetts, Nov. 4 [Category: BizConsulting] -- Boston Consulting Group, a management consulting firm, presented the following news release:
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Only 54% of Consumers Trust That Black Friday Discounts Are Lower Than Normal as Promotion Fatigue Grows
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* BCG's Annual Black Friday Survey Finds 1 in 5 Consumers Actively Distrust Advertised Discounts
* 22% Plan to Spend Less or Skip Year-End Sales Events
. . .
* * *
Only 54% of Consumers Trust That Black Friday Discounts Are Lower Than Normal as Promotion Fatigue Grows
*
* BCG's Annual Black Friday Survey Finds 1 in 5 Consumers Actively Distrust Advertised Discounts
* 22% Plan to Spend Less or Skip Year-End Sales Events
. . .