Tuesday - November 3, 2026
Reason Foundation: Personalized Pricing Benefits Consumers When Markets Function Well
November 03, 2026
LOS ANGELES, California, Nov. 3 -- The Reason Foundation issued the following news:

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Personalized pricing benefits consumers when markets function well

Depending on how and where it is employed, personalized pricing has the potential to enhance competition and consumer welfare.

Max Gulker

Managing Director

November 2, 2026

Computing technology has changed the way firms set prices, with data and calcul . . .

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