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American Society for Horticultural Science: Study Explores Consumer Preferences and Willingness to Pay for Floral Design Styles
October 15, 2026
ALEXANDRIA, Virginia, Oct. 15 (TNSjou) -- The American Society for Horticultural Science issued the following news release:

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Study Explores Consumer Preferences and Willingness to Pay for Floral Design Styles

October 15, 2026

College Station, TX - A recent study from Texas A&M University sheds light on how consumers perceive different flower forms in floral design and how those preferences influence their willingness to pay. The findin . . .

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