Tuesday - October 6, 2026
Virginia Tech: Q&A - Why Consumer Confidence is Falling, and Who Pays the Price
October 06, 2026
BLACKSBURG, Virginia, Oct. 6 -- Virginia Tech issued the following news:

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Q&A: Why consumer confidence is falling, and who pays the price

5 Oct 2026

U.S. consumer confidence sank to a 12-year low in September, according to the U.S. Consumer Confidence Survey. With households cutting back and businesses raising prices, Virginia Tech marketing expert Shreyans Goenka explains what the decline means for shoppers, brands, and policymakers a . . .

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