96% of major brands now use AI in marketing, WFA research finds
September 30, 2026
September 30, 2026
BRUSSELS, Belgium, Sept. 30 [Category: Media] -- The World Federation of Advertisers posted the following news release:
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96% of major brands now use AI in marketing, WFA research finds
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AI has moved from hype and experimentation to an integral part of the mechanics of marketing in 2026 with 96% of brand using generative or agentic AI, up from 45% in 2023.
And it's being put to a much wider range of uses. In 2023, dominan . . .
* * *
96% of major brands now use AI in marketing, WFA research finds
*
AI has moved from hype and experimentation to an integral part of the mechanics of marketing in 2026 with 96% of brand using generative or agentic AI, up from 45% in 2023.
And it's being put to a much wider range of uses. In 2023, dominan . . .