VCU: Why Do We Love Pumpkin Spice So Much? We 'Fall' for It.
September 23, 2026
September 23, 2026
RICHMOND, Virginia, Sept. 23 -- Virginia Commonwealth University issued the following news:
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Sept. 22, 2026
Why do we love pumpkin spice so much? We 'fall' for it.
VCU neuroscientist Catherine Franssen explains our seasonal addiction to the flavor and why we can't wait for autumn every year.
By Madeline Reinsel
Today is the first day of fall, which heralds cooler temperatures, colorful leaves, short . . .
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Sept. 22, 2026
Why do we love pumpkin spice so much? We 'fall' for it.
VCU neuroscientist Catherine Franssen explains our seasonal addiction to the flavor and why we can't wait for autumn every year.
By Madeline Reinsel
Today is the first day of fall, which heralds cooler temperatures, colorful leaves, short . . .