FSU marketing expert explains how viral TikTok trends are shifting consumer habits
September 17, 2026
September 17, 2026
TALLAHASSEE, Florida, Sept. 17 -- Florida State University issued the following news:
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FSU marketing expert explains how viral TikTok trends are shifting consumer habits
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#Key Points
* TikTok DIY content has surged as an accessible and cost-effective alternative for consumers, including coffee making at home.
* Florida State University Dr. Persis E. Rockwood School of Marketing Associate Lecturer Jonathan Jacks . . .
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FSU marketing expert explains how viral TikTok trends are shifting consumer habits
*
#Key Points
* TikTok DIY content has surged as an accessible and cost-effective alternative for consumers, including coffee making at home.
* Florida State University Dr. Persis E. Rockwood School of Marketing Associate Lecturer Jonathan Jacks . . .