AI influencers are not real. So why do consumers connect with them?
September 10, 2026
September 10, 2026
EAST LANSING, Michigan, Sept. 10 -- Michigan State University posted the following news:
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AI influencers are not real. So why do consumers connect with them?
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While traditional influencers continue to impact consumer preferences, a new type of influencer has emerged: AI influencers. While consumers may know these AI influencers are not real, they can still be persuaded by them.
Researchers at Michigan State University's . . .
* * *
AI influencers are not real. So why do consumers connect with them?
*
While traditional influencers continue to impact consumer preferences, a new type of influencer has emerged: AI influencers. While consumers may know these AI influencers are not real, they can still be persuaded by them.
Researchers at Michigan State University's . . .