IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
September 10, 2026
September 10, 2026
NEW YORK, Sept. 10 [Category: Media] -- The Interactive Advertising Bureau issued the following news:
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IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
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New York, NY - September 10, 2026 - Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today released its 2026 Outlook Study: September Update, raising its full-year U.S. ad spend . . .
* * *
IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
*
New York, NY - September 10, 2026 - Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today released its 2026 Outlook Study: September Update, raising its full-year U.S. ad spend . . .