Too Much Emotion in Digital Marketing Reduces Sales: Queensland University of Technology Research
September 08, 2026
September 08, 2026
BRISBANE, Australia, Sept. 8 -- The Queensland University of Technology issued the following news:
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Too much emotion in digital marketing reduces sales: QUT research
PhD researcher Sichen Meng has won the QUT 2026 Three Minute Thesis (3MT) competition with her presentation "More Likes, Fewer Sales: Helping Small Sellers Turn Attention into Purchases", which found more attention did not equal more sales.
Sichen, who is completing . . .
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Too much emotion in digital marketing reduces sales: QUT research
PhD researcher Sichen Meng has won the QUT 2026 Three Minute Thesis (3MT) competition with her presentation "More Likes, Fewer Sales: Helping Small Sellers Turn Attention into Purchases", which found more attention did not equal more sales.
Sichen, who is completing . . .