From Honors Thesis to Startup: Naomi Ross Launches TrueTag
September 04, 2026
September 04, 2026
GRAND RAPIDS, Michigan, Sept. 4 -- Calvin University posted the following news:
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From Honors Thesis to Startup: Naomi Ross Launches TrueTag
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From Thrift-Floor Problem to Calvin Thesis
TrueTag began at a thrift store and grew in the classroom. After six years at New 2 You, Naomi Ross had seen how much time and judgment go into pricing one-of-a-kind donations. When donations arrive nonstop and shifts rotate, prices can vary fr . . .
* * *
From Honors Thesis to Startup: Naomi Ross Launches TrueTag
*
From Thrift-Floor Problem to Calvin Thesis
TrueTag began at a thrift store and grew in the classroom. After six years at New 2 You, Naomi Ross had seen how much time and judgment go into pricing one-of-a-kind donations. When donations arrive nonstop and shifts rotate, prices can vary fr . . .