From Lewis Hamilton to Anthony Joshua: How sports stars reshape their identity in a crisis
August 28, 2026
August 28, 2026
LOUGHBOROUGH, England, Aug. 28 -- Loughborough University issued the following news release:
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From Lewis Hamilton to Anthony Joshua: How sports stars reshape their identity in a crisis
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New research from the Institute for Sport Business at Loughborough University shows that in moments of controversy, public figures strategically shift how they present themselves to reduce blame and win back public support.
The study analysed . . .
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From Lewis Hamilton to Anthony Joshua: How sports stars reshape their identity in a crisis
*
New research from the Institute for Sport Business at Loughborough University shows that in moments of controversy, public figures strategically shift how they present themselves to reduce blame and win back public support.
The study analysed . . .