Planting fake customer reviews hurts businesses big time
August 26, 2026
August 26, 2026
FAIRFAX, Virginia, Aug. 26 -- George Mason University issued the following news:
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Planting fake customer reviews hurts businesses big time
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The capital of any business comes in (at least) two categories.
There's the kind that has a price-land, cash holdings, etc.-and a less tangible, priceless kind. Reputational capital falls squarely into the latter category. Try as they might, companies cannot buy positive public opin . . .
* * *
Planting fake customer reviews hurts businesses big time
*
The capital of any business comes in (at least) two categories.
There's the kind that has a price-land, cash holdings, etc.-and a less tangible, priceless kind. Reputational capital falls squarely into the latter category. Try as they might, companies cannot buy positive public opin . . .