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Is there a way to buy better consumer data?
August 25, 2026
COVENTRY, England, Aug. 25 -- The University of Warwick Business School posted the following news:

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Is there a way to buy better consumer data?

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Data drives the modern economy. It is vital for strategic decision-making, market analysis, and product development, as well as underpinning AI recommendations.

But while data is widely available, it is often unreliable and biased. Knowing what existing and potential customers really . . .

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