Queensland University of Technology: How to Win Shares & Influence Fast-food Market - Warm & Fuzzy Can't Cut It
August 25, 2026
August 25, 2026
BRISBANE, Australia, Aug. 25 (TNSjou) -- The Queensland University of Technology issued the following news:
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How to win shares & influence fast-food market: warm & fuzzy can't cut it
New research from QUT challenges a common assumption in social media marketing: for fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.
* QUT study of 1000 . . .
* * *
How to win shares & influence fast-food market: warm & fuzzy can't cut it
New research from QUT challenges a common assumption in social media marketing: for fast-food brands, social media posts that signal expertise and competence are shared more often than those focused on warmth and friendliness.
* QUT study of 1000 . . .