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INSEAD Asia Campus: Blue Ocean Strategy Marks 20th Anniversary With Enhanced Edition Featuring NVIDIA, Taylor Swift
August 19, 2026
SINGAPORE, Aug. 19 -- INSEAD Asia Campus issued the following news release:

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Blue Ocean Strategy marks 20th anniversary with enhanced edition featuring NVIDIA, Taylor Swift

Global strategy bestseller returns with new cases and fresh insights for today's business landscape

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Twenty years after it changed the way organisations think about competition and growth, Blue Ocean Strategy, by INSEAD Professors W. Chan Kim and Ren . . .

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