Meet the original American Express mascot, a four-legged friend who symbolized trust
August 18, 2026
August 18, 2026
NEW YORK, Aug. 18 [Category: BizFinancial Services] -- American Express posted the following news release:
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Meet the original American Express mascot, a four-legged friend who symbolized trust
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Long before American Express introduced its Blue Box logo or the helmeted Centurion, the company relied on a different symbol of trust, security and powerful backing: a watchdog.
Starting in the 1850s, a stern-faced dog appeared on shi . . .
* * *
Meet the original American Express mascot, a four-legged friend who symbolized trust
*
Long before American Express introduced its Blue Box logo or the helmeted Centurion, the company relied on a different symbol of trust, security and powerful backing: a watchdog.
Starting in the 1850s, a stern-faced dog appeared on shi . . .