CARY, North Carolina, Aug. 13 -- SAS Institute, a business analytics software and services provider, issued the following news release:

* * *

SAS and Liverpool FC use AI and fan data for personalized matchday at Yankee Stadium

SAS(R) Viya(R) and SAS Customer Intelligence 360 helped Liverpool FC identify highly engaged U.S.-based supporters for the Anfield to Anywhere Fan Sweepstakes

-

Global data and AI leader SAS helped Liverpool . . .

Click here for more information about our products