LOS GATOS, California, Aug. 11 -- Netflix, a content provider, issued the following statement:

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Netflix Gets Closer: Closes 2026 US Upfront, Doubling Down on Ads Innovation

Today, we're thrilled to share the successful conclusion of our 2026 Upfront in the US, closing deals with partners across all major agency partners. Netflix nearly doubled our ad commitments this year, in line with expectations.

This Upfront proved that advertiser . . .

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