NEW YORK, Aug. 3 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB Releases "Measuring Visibility in the AI Era" to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery

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As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using diff . . .

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