Wednesday - July 29, 2026
University of Iowa Study Finds Consumer Boycotts Rarely Impact Retail Sales
July 27, 2026
IOWA CITY, Iowa, July 27 (TNSjou) -- The University of Iowa Tippie College of Business issued the following news:

* * *

Don't expect that boycott to work

Highlights

* Consumer boycotts and other forms of protest have little impact on retailers.

* What impact there is doesn't last more than a few weeks.

* The most effective response might be to ride it out.

Why?

Customer shopping habi . . .

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