Customers are more willing to accept price increases when they know where the money goes
July 28, 2026
July 28, 2026
GUILFORD, England, July 28 -- The University of Surrey issued the following news release:
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Customers are more willing to accept price increases when they know where the money goes
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Simply explaining where customers' money goes could make them more willing to pay higher prices, according to new research from the University of Surrey.
The study, published in the Journal of Service Research, found that businesses can signif . . .
* * *
Customers are more willing to accept price increases when they know where the money goes
*
Simply explaining where customers' money goes could make them more willing to pay higher prices, according to new research from the University of Surrey.
The study, published in the Journal of Service Research, found that businesses can signif . . .