Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging
July 16, 2026
July 16, 2026
STORRS, Connecticut, July 16 -- The University of Connecticut posted the following news:
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Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging
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UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.
In a recently published article in the Journal of Marketing, the researchers highlight how . . .
* * *
Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging
*
UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.
In a recently published article in the Journal of Marketing, the researchers highlight how . . .