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Food marketing and the commercial power of the FIFA World Cup
July 14, 2026
LIVERPOOL, England, July 14 -- The University of Liverpool issued the following news release:

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Food marketing and the commercial power of the FIFA World Cup

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Professor Emma Boyland, Chair of Food Marketing and Child Health, Institute of Population Health, explores how food and drink brands use the global reach and emotional power of the FIFA World Cup to promote unhealthy products and considers what stronger regulation could do to protect . . .

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