NEW YORK, July 14 [Category: Media] (TNSrep) -- The Interactive Advertising Bureau issued the following news:

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Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report

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New York, NY, July 14, 2026 - Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions.

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