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Understanding the World Cup as a media event
July 02, 2026
PHILADELPHIA, Pennsylvania, July 2 -- The University of Pennsylvania posted the following news:

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Understanding the World Cup as a media event

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Every four years, the FIFA World Cup captures the attention of billions, making it one of the largest and most influential media events in the world.

Katerina Girginova, co-founder and co-director of the Annenberg Extended Reality Lab and a scholar of global media, audiences, and tech . . .

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